At TOTEM Branding we are excited to share that Mallorca’s new brand identity, presented last December, makes its international debut at FITUR 2025, consolidating itself as a global beacon of responsible tourism.
Under the slogan “Mallorca in essence, FITUR edition”, the island has dazzled in Madrid by bringing the best of its culture, gastronomy, craftsmanship and sustainable commitment to one of the most important tourism events in the world.
With this appearance, Mallorca reaffirms its commitment to leading global tourism from its authenticity and vision of the future.
The president of the Consell de Mallorca, Llorenç Galmés, who has been the host of the evening, accompanied by the Minister of Tourism, Jose Marcial Rodriguez Diaz, and the Director of Tourism of Mallorca, Susanna Sciacovelli, expressed: “Mallorca is not only a dream destination, it is a model of coexistence between residents and tourists, a place where tradition and innovation embrace. This new identity is an invitation to discover an island that vibrates with its unique and sustainable essence.”
FITUR became the perfect stage to connect Mallorca with representatives of leading companies, Mallorcan companies, such as hotel companies, travel agencies and representatives of the cultural world and entities of the island, as well as guests from the national market, such as prominent media.
From a menu prepared by Michelin-starred chefs to a display of local craftsmanship that celebrates tradition and sustainability, Mallorca shone with every detail.
At TOTEM Branding, we know that a destination brand not only represents a place, but the emotions, stories and connections it creates in people.
This first step of Mallorca towards the international stage with its new identity is a powerful reminder that brands with soul have the power to transform and transcend.
Thank you to the Consell de Mallorca and Fundació Mallorca Turisme for having trusted TOTEM Branding to accompany them on this exciting journey into the future. Thank you for believing.
