Dear Totemites, brands and professionals: Considering these “10Cs” presented by TOTEM Branding, the chances of success in your Brand Communication strategy will experience a remarkable growth. These 10Cs become essential tools that contribute to the formation of the identity that characterizes a company or individual. At TOTEM Branding, we highly value those who communicate in a genuine, emotional and value-adding way.
1. Credibility: It means conveying in a sincere and genuine manner, backing up promises with consistent actions to gain and preserve public confidence.
2. Connection: The goal is to forge strong emotional connections and requires understanding the emotions & values of the audience in order to develop lasting and meaningful relationships.
3. Community: Stimulate active participation of followers and build a sense of belonging by reinforcing loyalty and identification with the brand.
4. Creativity: Uniqueness in the form of visual and narrative presentation is essential to stand out and attract the interest of the audience.
5. Consistency: Consistent communication in all interactions strengthens brand identity and contributes to brand recognition.
6. Change: Demonstrating the ability to adjust and communicate new ideas is critical to meet dynamic market changes and evolving consumer demands.
7. Constancy: Perseverance in communication is essential to build and preserve the presence of the brand in the memory and affection of the employee, client, user or consumer over time.
8. Coherence: Communicating messages and carrying out actions consistently consolidates brand perception and strengthens audience trust.
9. Content: Providing content that is helpful and relevant helps establish a brand as a source of information and wisdom.
10. Confidence: Generating trust through actions, proposals, products, services and values continues to be fundamental in the brand’s communication strategy.
We appreciate those who understand that brand is not only the promise we make and deliver, but also the connection we cultivate with our audience, the community we build and the change we embrace.
Dear colleagues, entrepreneurs and friends, we urge you to embrace these 10 Principles in your brand building journey on LinkedIn and beyond. Let every post, every interaction and every contribution be an additional step toward building a brand that is not only seen and heard, but also felt and lived.
