Tourism is one of the most dynamic and impactful industries globally, and branding plays a crucial role in shaping its future.
Understanding the nuances of branding within tourism—such as how to create meaningful connections, foster loyalty, and promote sustainable practices—can redefine how destinations and experiences resonate with travelers and communities alike.
Within the framework of FITUR 2025, the premier international tourism event, TOTEM Branding is proud to spotlight the MOOC we developed for UN Tourism. This invaluable resource has already empowered thousands of individuals from over 70 countries, providing them with essential knowledge to shape the future of tourism.
Branding is becoming increasingly relevant—for students, entrepreneurs, professionals, organizations, institutions, SMEs, and large corporations alike. In today’s world, it is unlikely that a person, company, or destination can create lasting value or achieve success without a clear branding strategy.
Branding goes far beyond a logo, transcending the visual to connect with human perceptions—what people say, feel, and think about a person, product, or company. A brand is more than an image; it is a strategic asset essential for the growth and success of any business in a global, ever-more competitive market.
We are proud to have been entrusted by this prestigious Organization to develop the first MOOC on branding for the UN Tourism Academy. To promote growth, knowledge and positive transformation through online education.
This MOOC offers a comprehensive introduction to the essential principles of Branding, integrating key concepts such as culture, talent, sustainability, innovation, positive impact, digital transformation, and communication.
In today’s rapidly evolving landscape, brands are increasingly recognizing a profound shift at the core of society—one that extends beyond economic and business impacts to influence cultural dynamics and the way we connect with one another.
Through this MOOC, we unveil critical insights into these transformative changes and provide actionable strategies to navigate and thrive in this new era of Branding.
At TOTEM Branding, we believe in the transformative power of knowledge gained through the creation and evolution of real-world brands—and the importance of sharing it.
Branding, when approached strategically, serves as a powerful tool for positive transformation, not only within tourism but for the planet as a whole.
Our work is rooted in improving the world of brands today while paving the way for those of tomorrow. At the heart of our work lies the goal of fostering connection, pride, and a true sense of belonging.
Understanding how brands can inspire, unite, and impact society is essential to creating a meaningful and sustainable future.
https://www.unwto-tourismacademy.ie.edu/product/branding-innovation-brandinnovation
