When we received the call from Panamá Pacífico we were thrilled. It is a unique project, the largest mixed development in Latin America, connecting people, businesses and nature in a sustainable environment.
With a committed, inspiring, talented team that knows the incredible opportunity and the enormous challenge it manages.
The vision of the project, with a future planned for 50 years, is already a reality. The 2,200 hectares are the ideal space to live, work, study, undertake, innovate, connect, thrive and unleash human potential.
What is a project without its people? This is evidenced by its dynamic, innovative and collaborative community, where its inhabitants discover something new every day and are part of an active and vibrant environment.
The goal of creating and developing a world-class, sustainable, organized, safe and secure business and residential destination that is lived and breathed every day in an unparalleled environment.
1,300 residential units, 5 international schools, more than 365 prestigious companies, an international airport and more than 600 green hectares.
The TOTEM Branding team together with the Panamá Pacífico team worked co-creatively and collaboratively to review, update and establish the branding strategy for the next 20 years.
By empowering the idea of being a world-class sustainable urban ecosystem, we defined the realignment of the strategic vision to 2040.
We collaborated, co-created and updated the most essential aspects of the brand, including purpose, mission, vision, values, personality and tone of voice. Evolving and developing the strategy, 360° brand, brand language and brand guidelines, working every step of the way alongside the Panamá Pacífico team.
The evolution of the project is admirable. And it gives hope that it is possible to live better, in community, safely, connecting, innovating and respecting the environment and enjoying it.
From a former air base to an ecosystem of possibilities, urban and sustainable.
From borders and boundaries to openness and opportunity creation.
From a real estate development project to a human development.
From physical spaces to emotional connections.
From products and services to community and experiences.
From green nature to human nature.
At TOTEM Branding we are very grateful to the excellent team at Panamá Pacífico with whom we have had the great pleasure of sharing this exciting journey into the future. A great brand is helping to unleash human potential, promoting inimitable development, in an ecosystem for people and business to thrive, sustainably and always with people and community at the center.
