TOTEM Times:
Digital & Cultural Transformation
Branding 5.0
We greet all the brands that have understood that if they are not off and on they will be out. The Internet has invited us as brands to rethink the way we communicate, interact, create value and expand opportunities. In this age of the internet, the brands that understood their role on and off are […]
Gen Z is the Citizen of the Future
Dear marketers, advertisers, entrepreneurs, communicators, recruiters: To secure your place in the future, you have to start by understanding Generation Z in the present. When we say the future is today, what are we referring to? For us, that phrase means being able to enjoy the present while creating and improving the future for everyone. […]
The shared goal of Cultural Transformation
To improve a company you have to start by understanding human behavior. More than 80% of the initiatives fail because they do not take into account that digital transformation is an eminently cultural process. Among the reasons companies put forward for their failure to undertake digital transformation are that the internal organization is not prepared […]
Metabranding: To infinity and beyond
“Instead of looking at a screen, we will be able to live and share an experience”… This is how Mark Zuckerberg began his speech about the metaverse. For curious minds, the word metaverse is composed of the prefix meta-, which in Greek means “beyond”; and verse, referring to the universe. Apart from being able to […]
