Brands Built for Institutions at Scale
For banks, corporations, and large-scale developments — where a brand must earn trust across decades, align thousands of people, and communicate to the world with a single, clear voice.
Corporate Brands We’ve Built
From multinational banks to master-planned cities — brands designed to carry real institutional weight.
More Corporate Work
From global infrastructure groups to European sports institutions — a further selection of corporate brands we’ve defined.
Mallplaza
Corporate brand strategy for one of Latin America’s leading shopping centre groups — 20 destinations across Chile, Peru, and Colombia.
Ferrovial
Brand positioning for one of the world’s leading infrastructure operators — airports, motorways, and construction across 15+ countries.
LaLiga
Strategic brand work for Spain’s premier football competition — one of the most-watched sports properties in the world, broadcast in 185+ countries.
Campofrío Frescos
Brand strategy for one of Spain’s most recognised food brands — connecting a century of heritage with modern consumer values across European markets.
EDP Renewables
Corporate brand positioning for one of the world’s largest renewable energy developers — wind and solar capacity across four continents.
Flex Global
Corporate brand strategy for a global technology solutions partner — supply chain, manufacturing, and services across 30+ countries.
When an institution rebrands, the stakes are existential — not just aesthetic.
A bank’s brand must earn trust from regulators, employees, institutional partners, and millions of customers — simultaneously, consistently, over decades. A corporate brand that fails to align internally first will fail externally every time.
TOTEM approaches corporate branding as organisational alignment first, identity second. We define purpose, values, and internal culture before designing a single logo. When a brand needs more than a refresh, we lead a full Brand Reset — a strategic process to regain clarity, relevance and direction.
Brand Architecture
When corporations have multiple sub-brands, products, or divisions — brand architecture decides how they relate. Who leads, who follows, who gets their own voice. Getting this wrong costs years. Getting it right unlocks the portfolio.
Corporate Branding Services
Purpose & Values
Defining the reason for existing beyond profit and the values that guide every decision.
Internal Culture
Aligning leadership, employees and culture with the external identity.
Brand Architecture
Structuring complex portfolios — how brands relate, which lead, which support.
Corporate Identity
Complete visual and verbal identity system — logo to communication standards across all touchpoints.
Your Institution Has Earned Its Authority. Let’s Make It Visible.
Andy Stalman and the TOTEM team work with banks, corporations, and large-scale developments on corporate branding and brand architecture. Let’s explore what your organisation could become.
