TOTEM Times:
TOTEM News (Country Brand)
Everything passes, the experience transcends
Therefore, the experience changes everything. We are living in an extraordinary time for all those who create value through CX. We live in a market where products are copied, prices are matched or improved, and technology is becoming increasingly accessible. The real difference lies in the experience. And the data backs this up. 📊 73% […]
TOTEM Branding and Marca Chile
We’re back again to highlight the extraordinary experience shared by the TOTEM team and the Marca Chile team. Following the talk by Andy Stalman, a world leader in branding and co-founder of TOTEM Branding, at the 7th Imagen de Chile Meeting, it was time for a deep and introspective workshop. During the workshop, we explored […]
TOTEM Branding at the 7th Imagen de Chile Meeting
The TOTEM Branding team has just returned from Chile with a swollen heart. Confirming that emotion is not an accessory in building a country brand. It’s its heart. At the 7th Imagen de Chile Meeting, held in Santiago before more than 400 attendees, Andy Stalman represented TOTEM Branding, sharing a vision that transcends borders: “Brands […]
Mallorca, Ca Nostra
🌿 In December 2024, Mallorca stopped promoting itself and began redefining itself. With the strategic support of TOTEM Branding, the most iconic island in the Mediterranean launched a new brand identity that not only seeks to attract, but also to invite people to live together. 🌀 From promoting to signifying: Mallorca’s pivot This new identity […]
Creating memorable brands
The most memorable brands aren’t designed at a desk; they’re discovered in the hearts of those who live them. Mallorca is much more than a tourist destination: it’s culture, history, community, landscape, and emotion. It’s a place that leaves a mark on those who visit and a source of pride for those who live there. […]
Luxury tourism is changing
Today, true luxury is not measured only in amenities, but in authenticity, exclusivity and sustainability. Miches is the perfect example of this new era: a destination where the untouched beauty of nature meets the sophistication of the experience. At TOTEM Branding, we had the privilege of developing the Miches brand, consolidating it as the benchmark […]
The new branding of a sustainable destination in the Dominican Republic: Samaná
Tourism is not only an economic engine, it is a powerful tool for positioning and transformation when built with vision and strategy. But for a destination to transcend, it needs a solid brand that gives it identity, coherence and purpose. In Samaná, we have developed a new destination brand that reflects its natural wealth, its […]
