TOTEM Times:
TOTEM News (Tourism)
When a country, a region, or a destination speaks highly of you, branding works
It’s that magical moment when customers become believers. The reputation of a country brand or a tourism project isn’t built with isolated campaigns, but with a coherent narrative that leaves a lasting impression on those who experience it. Marketing can attract, but it’s branding that defines the underlying perception: what a place represents, what values […]
The branding of Santiago, the heart of the Dominican Republic, is an extraordinary project built from the soul.
At TOTEM Branding, we are deeply honored to share the work done in Santiago de los Caballeros, Dominican Republic. This destination identity project, developed in partnership with the Dominican Republic Ministry of Tourism under the leadership of Minister David Collado, featured something that transforms any branding strategy into something truly extraordinary: the active participation of […]
Tourism awakens emotions. Branding gives them a destination.
At TOTEM Branding, we followed the pulse of global tourism at the recent World Travel Market (WTM) London 2025, an edition that reaffirmed what many of us have been saying: tourism not only moves people, it also moves economies, perceptions, cultures, and emotions. In 2025, international arrivals will exceed 1.5 billion. Tourism will contribute nearly […]
Everything passes, the experience transcends
Therefore, the experience changes everything. We are living in an extraordinary time for all those who create value through CX. We live in a market where products are copied, prices are matched or improved, and technology is becoming increasingly accessible. The real difference lies in the experience. And the data backs this up. 📊 73% […]
TOTEM Branding and Marca Chile
We’re back again to highlight the extraordinary experience shared by the TOTEM team and the Marca Chile team. Following the talk by Andy Stalman, a world leader in branding and co-founder of TOTEM Branding, at the 7th Imagen de Chile Meeting, it was time for a deep and introspective workshop. During the workshop, we explored […]
Reflections on nation branding and country branding
A nation’s identity is its most valuable asset, influencing its economic, diplomatic, and cultural standing. This challenge has created a strategic convergence between nation branding and country branding, two concepts that, while often used interchangeably, represent distinct approaches to a nation’s global image. The most forward-thinking strategies recognize that the future lies in their deliberate […]
You don’t have to adapt to change, you have to generate it
A phrase that is repeated a lot in the team (not least because it was coined by our CEO), and which we believe truly demonstrates the true way of approaching things. You’re almost always waiting for others to do something so you can learn from them and apply that knowledge to your life and work. […]
A meeting that will set the tone for the future
When a country decides to talk about its brand, it is deciding to talk about its essence. And there is no decision more strategic or more decisive for its future. The fact that Andy Stalman was invited to share his vision at the “7th Image of Chile Meeting” organized by Marca Chile is not just […]
Mallorca, Ca Nostra
🌿 In December 2024, Mallorca stopped promoting itself and began redefining itself. With the strategic support of TOTEM Branding, the most iconic island in the Mediterranean launched a new brand identity that not only seeks to attract, but also to invite people to live together. 🌀 From promoting to signifying: Mallorca’s pivot This new identity […]
Branding for the leading destinations in the Caribbean
We celebrate and share the launch of the Dominican Republic’s new destination brands, a project that fills us with pride at TOTEM Branding. The Dominican Republic reaffirms its position as the leading destination in the Caribbean with a strategic step in its evolution: strengthening its country brand and showcasing the incredible diversity and richness of […]
