TOTEM Times:
TOTEM News (Tourism)
A meeting that will set the tone for the future
When a country decides to talk about its brand, it is deciding to talk about its essence. And there is no decision more strategic or more decisive for its future. Why It Matters The fact that Andy Stalman was invited to share his vision at the “7th Image of Chile Meeting” organized by Marca Chile […]
Mallorca, Ca Nostra
🌿 In December 2024, Mallorca stopped promoting itself and began redefining itself. With the strategic support of TOTEM Branding, the most iconic island in the Mediterranean launched a new brand identity that not only seeks to attract, but also to invite people to live together. Lo que significa 🌀 From promoting to signifying: Mallorca’s pivot […]
Branding for the leading destinations in the Caribbean
We celebrate and share the launch of the Dominican Republic’s new destination brands, a project that fills us with pride at TOTEM Branding. Why It Matters The Dominican Republic reaffirms its position as the leading destination in the Caribbean with a strategic step in its evolution: strengthening its country brand and showcasing the incredible diversity […]
Creating memorable brands
The most memorable brands aren’t designed at a desk; they’re discovered in the hearts of those who live them. Why It Matters Mallorca is much more than a tourist destination: it’s culture, history, community, landscape, and emotion. It’s a place that leaves a mark on those who visit and a source of pride for those […]
Luxury tourism is changing
Today, true luxury is not measured only in amenities, but in authenticity, exclusivity and sustainability. Miches is the perfect example of this new era: a destination where the untouched beauty of nature meets the sophistication of the experience. Why It Matters At TOTEM Branding, we had the privilege of developing the Miches brand, consolidating it […]
Santiago: A success story in city branding
At TOTEM Branding we had the privilege of collaborating in the construction of the identity of Santiago (previously Santiago de los Caballeros) positioning it as “The Heart City” of the Dominican Republic. A project that not only redefines its image, but strengthens its role as the cultural, economic and social epicenter of the country. 💡 […]
Branding that flies high: what we learned with SUA
✈️ Building an airline identity from scratch is a challenge that goes beyond a logo or a color palette. It requires strategy, vision, and a genuine connection to the essence of the brand. At TOTEM Branding, we worked with SUA to create an identity that not only represents Uruguay, but redefines the travel experience. Why It […]
Branding SUA – The Spirit of Uruguay
“We want to give passengers back the dignity of flying,” they told us at our first meeting. And we fell in love with the project. Why It Matters Today we are happy, proud and grateful. Developing the Branding for a new airline is a project that pushed us to fly higher. Inspired by the dream […]
An unforgettable week at FITUR 2025
When tourism and good branding meet and travel together, brands go further, fly higher and better. Why It Matters Closing an unforgettable week at FITUR, with excellent branding, connections and a vision for the future. This week at FITUR, the International Tourism Fair, we not only celebrated the incredible present of the tourism industry, but […]
TOTEM Branding and the new Mallorca brand
At TOTEM Branding we are excited to share that Mallorca’s new brand identity, presented last December, makes its international debut at FITUR 2025, consolidating itself as a global beacon of responsible tourism. Why It Matters Under the slogan “Mallorca in essence, FITUR edition”, the island has dazzled in Madrid by bringing the best of its […]
