TOTEM Times
At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the trenches of the front line of the creation, construction or transformation of brands. Sharing is knowledge, sharing creates community, sharing makes growth.
We share branding insights as a tool for positive transformation.
We believe our job and commitment is to improve the world of brands today and for those who will come after. Building a sense of connection, pride and belonging is at the core of what we do. One of the goals of this Blog is precisely to share.
An unforgettable week at FITUR 2025
When tourism and good branding meet and travel together, brands go further, fly higher and better. Closing an unforgettable week at FITUR, with excellent branding, connections and a vision for the future. This week at FITUR, the International Tourism Fair, we not only celebrated the incredible present of the tourism industry, but we also explored […]
TOTEM Branding and the new Mallorca brand
At TOTEM Branding we are excited to share that Mallorca’s new brand identity, presented last December, makes its international debut at FITUR 2025, consolidating itself as a global beacon of responsible tourism. Under the slogan “Mallorca in essence, FITUR edition”, the island has dazzled in Madrid by bringing the best of its culture, gastronomy, craftsmanship […]
TOTEM Branding and FITUR 2025
FITUR 2025 begins in our home, in Madrid, and at TOTEM Branding we are excited to welcome the world. We are often asked: Why is branding crucial for tourism? In a global environment where destinations compete intensely, branding has become an indispensable strategic tool. Strong branding allows the unique characteristics of a destination to be […]
“En el mundo que viene, lo humano será el nuevo lujo”
El argentino Andy Stalman es uno de los TOP 100 mejores speakers de España, según la consultora global Thinking Heads. Leer Noticia Completa
Strengthening the Dominican Republic’s tourism branding strategy
TOTEM Branding is proud to share its participation in strengthening the Dominican Republic’s tourism branding strategy. At an event that marks a milestone for the sector, new destination brands have been presented that seek to enhance the rich diversity and unique appeal of the Caribbean country. Aware of the importance of a solid and differentiating […]
Andy Stalman, Top 100 Speakers Spain
🌟 Totemite Pride: Andy Stalman among the Top 100 Speakers in Spain 🌟 We are excited to celebrate that our CEO, Andy Stalman, has been recognized in the Top 100 Speakers in Spain by Thinking Heads for the sixth consecutive year. 🎉👏 This prestigious catalogue brings together the 100 most sought-after and interesting speakers on […]
Branding, a powerful tool for knowledge and positive transformation
Tourism is one of the most dynamic and impactful industries globally, and branding plays a crucial role in shaping its future. Understanding the nuances of branding within tourism—such as how to create meaningful connections, foster loyalty, and promote sustainable practices—can redefine how destinations and experiences resonate with travelers and communities alike. Within the framework of […]
Our CEO at the Influencer Awards Spain 2025
We at TOTEM Branding 🚀 are excited to celebrate that our CEO, along with the entire team that creates and shares content that inspires and generates a positive impact on society, is a finalist in the Influencer Awards Spain! The recognition of his work as a creator of digital content fills us with joy and […]
A wish of hope, excitement, joy and optimism from TOTEM Branding
Every beginning is auspicious, every life that is born brings wishes for well-being, every new brand is a promise to give a quality product or service that is loved and appreciated by its consumers. At TOTEM Branding we want to take this opportunity to give a message to our Totemites to “officially” start the new […]
The new tourism identity of Mallorca
The Consell de Mallorca has unveiled its new tourism identity, introducing a versatile strategy that positions Mallorca not only as a tourist destination but, above all, as the home of its residents. The President of the Consell, Llorenç Galmés, together with the Tourism Minister, José Marcial Rodríguez, and the Director of Tourism, Susanna Sciacovelli, presented […]
