TOTEM Times:
TOTEM Branding
TOTEM Branding and Marca Chile
We’re back again to highlight the extraordinary experience shared by the TOTEM team and the Marca Chile team. Following the talk by Andy Stalman, a world leader in branding and co-founder of TOTEM Branding, at the 7th Imagen de Chile Meeting, it was time for a deep and introspective workshop. During the workshop, we explored […]
TOTEM Branding around the world
These past few weeks have been extraordinary for several reasons. One of them is that our CEO, Andy Stalman (world-renowned as one of the leading branding experts) has championed our humanistic and transformative vision of branding at some of the most influential international events in the sector. At each of these venues—in Miami, Madrid, Bogotá, […]
Brands that capture attention and brands that leave a mark
The difference isn’t in how they look, but in what they convey from their truth. At TOTEM, we support creative branding processes that transform organizations from their core. We don’t do branding as an aesthetic task, but as a profound exercise in strategic authenticity. A practice we develop, refine, and evolve with each client, culture, […]
The Twelve Totemic Behaviors
How a TOTEM Brand Lives in the Day-to-Day 1. Begin With Belief, Not Brief. Start all work by anchoring in purpose, not performance. Ask: What do we believe? before you ask: What should we post? 2. Protect the Center. Do not drift. Say no to what is profitable but misaligned. The soul is not a […]
Who you gonna call?
In a world marked by uncertainty, trade wars, and a complex global disorder, the strength of your brand is more crucial than ever. In this environment, branding isn’t a luxury—it’s a strategic imperative. When the world economy’s spinning out of control and the market’s gone completely mad, who you gonna call? TOTEM Branding delivers measurable […]
Thanks for joining the TOTEM community on LinkedIn
First business day of the third month of 2025. A good day to give thanks. In the last month, people from all over the world have decided to be part of our LinkedIn community. From every corner of the planet, branding with purpose continues to add voices, ideas and visions that enrich our conversation about […]
Branding is not an expense, but an investment
At TOTEM Branding, we have been demonstrating for years that a well-managed brand is not an expense, but an investment with exponential returns. Our experience with leading brands in various sectors has confirmed time and again that branding is not a luxury, but a strategic necessity. When we work on the evolution of benchmark brands […]
TOTEM Live is back
You asked for it and we listened: 🌟 TOTEM Live is back 🌟 More than a return, it’s an evolution. A new season, new conversations and the same unwavering purpose: to challenge the status quo and transform the way we understand brands, work, business and life. After four seasons in which together we explored the […]
Strengthening the Dominican Republic’s tourism branding strategy
TOTEM Branding is proud to share its participation in strengthening the Dominican Republic’s tourism branding strategy. At an event that marks a milestone for the sector, new destination brands have been presented that seek to enhance the rich diversity and unique appeal of the Caribbean country. Aware of the importance of a solid and differentiating […]
Branding, a powerful tool for knowledge and positive transformation
Tourism is one of the most dynamic and impactful industries globally, and branding plays a crucial role in shaping its future. Understanding the nuances of branding within tourism—such as how to create meaningful connections, foster loyalty, and promote sustainable practices—can redefine how destinations and experiences resonate with travelers and communities alike. Within the framework of […]
