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TOTEM Branding



Celebrating Mallorca

Celebrating Mallorca

At TOTEM Branding, we celebrate the inspiring welcome that Mallorca’s new tourism brand has received. Lo que significa This initiative by the Consell de Mallorca resonates with our purpose of creating or transforming brands that unite people. “Ca Nostra” evokes a deep sense of belonging and hospitality, inviting visitors and residents to connect with the […]


The Power of AI

The Power of AI

Artificial Intelligence gives us power, but humans give us meaning. The more digitalization, automation and AI emerge, the more evident the value of the human becomes. The real revolution is not in algorithms, but in emotions The real revolution is not in algorithms, but in emotions. Not in technology, but in people. This principle transcends […]


8 benefits of hugs

8 benefits of hugs

In every hug lies a universal truth: at some point, we all need to feel that we belong, that we matter, that we are loved, that we are alive. Why It Matters Today is the 8th. Today we celebrate the power of hashtag#8hugs. At TOTEM Branding, we believe that embracing—in its broadest sense—is a transformative […]


Gracias a nuestros clientes por la confianza

Gracias a nuestros clientes por la confianza

“Una buena reputación es más valiosa que el dinero”. Lo que significa El corazón de cada marca late al ritmo de las personas que le dan vida, sentido y sentimiento. Y en TOTEM Branding, creemos en el poder de conectar con esas personas a un nivel más profundo. Tenemos el privilegio de colaborar con clientes […]


Happy Anniversary, TOTEM Branding!

Happy Anniversary, TOTEM Branding!

🎉 Celebrating Another Year of TOTEM Branding. A Legacy of Belief, Connection, and Transformation 🎉 Why It Matters Every year, TOTEM Branding celebrates more than just time—we celebrate the journey, the people, and the profound impact of belief. From the vibrant streets of Liverpool, the quiet charm of a small town in Extremadura, and the […]


Happy Thanksgiving!

Happy Thanksgiving!

Gratitude is the heart of Branding. This Thanksgiving, we pause to reflect on the incredible journey we’ve shared with our team, partners, and clients. Why It Matters We gathered as a team to reflect, celebrate, and share gratitude for the extraordinary year we’ve had together. At TOTEM Branding, we believe that our strongest foundation is […]


Experiences that Transform our Vision of Branding

Experiences that Transform our Vision of Branding

The Brandoffon and TOTEM books are more than just readings: they are experiences that transform our vision of branding and what it really means to connect. Reading them gives us the key to a new type of leadership in a world saturated with superficiality. By reading or giving these books as a gift, you are […]


25 key trends and insights that will define the future of branding

25 key trends and insights that will define the future of branding

The world of branding is in constant flux, evolving at an unprecedented pace. To stay ahead of the curve and build -transform- brands that resonate with tomorrow’s consumers, it’s essential to understand the forces shaping this dynamic landscape. Why It Matters Core Trends Purpose-Driven: Brands must go beyond profit and focus on social and environmental […]


Better than predicting the future is creating it

Better than predicting the future is creating it

There are 7 weeks and 1 day left until the start of 2025. This is the time of year to rethink strategies, embrace new beginnings, and position yourself as leaders who not only understand trends, but also transform them into opportunities. Why It Matters Here is a first batch of a series of installments that […]


#8Hugs Challenge

#8Hugs Challenge

Hugs are the refuge we give and receive in the moments we need it most✨ Today is 8: #8Hugs ✨ The power of 8 hugs is limitless. It unites us, connects us, comforts us, heals us and reminds us of what really matters. Why It Matters Today, like every 8th, at TOTEM Branding we celebrate […]