TOTEM Times:
TOTEM Branding
From Shopping Centers to Social Hubs
You remember a third of what you hear, half of what you read and 100% of what you feel. Three years had passed since the last Congress, and the excitement of the reunion was palpable in the atmosphere. An overflowing energy of illusion in the XVIII edition of the Spanish Congress of Shopping Centers and […]
Consumers: To the Future & Beyond
At TOTEM Branding we share the top insights. This is the trend guide for the new normal. Result of a work lead by @TOTEM Branding with decision makers around the world to understand where we are and where we are heading in regards to brands and consumers. TOTEM Branding developed a mapping in collaboration with […]
We do not predict the Future, we Create it
Over the last decade, TOTEM Branding has conceived groundbreaking concepts, helped define strategies and articulate business plans, created names, experiences and products, and designed brands in multiple industries and across the spectrum. From retail to tourism, consumer goods to services, transportation to finance, real estate to technology, and entertainment to destinations. When it comes to […]
Creating Totems
The most important thing about TOTEMS are the values shared with stakeholders. They do not have customers or employees, but believers, people who believe in their role in a modern society that goes far beyond the product or service. People believe in TOTEMS because they transcend the merely monetary. They make people’s lives better and […]
Welcome to the “New Reality”
We are living in strange times, in a new reality. At TOTEM Branding, we noted that where most people see problems, we are embracing opportunities. Some of the most inspiring and remarkable leaders and decision makers of the post COVID-19 era have shared their time, expertise, views and wisdom to help us build this new […]
