TOTEM Times:
Innovation
The best CEOs of the year
The best CEOs of the year are: Since there isn’t a single “best” CEO of 2025, as different publications highlight leaders based on various criteria (innovation, profitability, culture), this is a list of the best. The Economist: Highlighted leaders who boosted shareholder returns, including Armin Papperger (Rheinmetall), Tom Palmer (Newmont), Jacek Olczak (Philip Morris), and […]
A purposeful closing
Not yet, though. Our CEO, Andy Stalman, had the privilege of delivering the closing address at the 17th Leadership Course at the Polytechnic University of Valencia, organized by the Chair of Management and Business Culture. It was more than a conference. It was an encounter filled with emotion, reflection, and vision. A space to look […]
Cuando uno piensa que ya llegó al final, otro piensa que recién está empezando
Después de más de 150 episodios con distintos invitados, hablando de tendencias, de todo tipo de especialidades y de branding, MUCHO branding, hoy arranca una temporada que esperamos que sea muy especial. Sabemos que en internet está lleno de podcasts muy interesantes, y que competir por la atención y el tiempo de alguien no es […]
The true challenge of our era for every brand and every human being
Today, robotization is a reality that has transcended the realm of factories. Robots are no longer metal figures that assemble cars; they are algorithms that diagnose illnesses, logistics systems that manage deliveries, and codes that guide us in education. Their silent and efficient presence forces us to consider one of the most important reflections of […]
Presenting the TOTEM Branding Radar
This is bombshell news for the branding world. Just as Amazon predicts what you’ll buy before you order it, at TOTEM Branding we’ve created a methodology that anticipates when a brand needs a rebranding, even before its leaders realize it. We call it the TOTEM Branding Radar. How often is a rebranding recommended? In a […]
The way people search, interact, and decide on the internet is changing radically
At 2 years, 7 months, and 22 days old, ChatGPT processes more than 2.5 billion interactions per day. Google processes approximately 14 billion searches per day. ChatGPT received nearly 1 billion prompts per day a year ago. Gemini and other generative AIs are growing, but it’s still estimated they receive a fraction of ChatGPT’s traffic. […]
Artifical Intelligence as a mirror of our own very essence
Artificial Intelligence also speaks to who we are. More than technology, AI is a mirror of our very essence, and an unprecedented opportunity for brands to not only speak, but to resonate with a humanity amplified like never before. We recently talked about personalized AI assistants. Today we want to go a step further. Because […]
Branding in times of total automation
🧶Tthe difference between designing for humans… and looking human. By 2030, we estimate, almost everything we read, hear, or share has been generated, edited, or suggested by an artificial intelligence. This potential reality has put a profound question to the test: What makes a brand remain human in a world that no longer needs humans […]
Propósito y Valores: el sentido y la brújula de tu organización
En el dinámico entorno empresarial actual, las organizaciones que destacan y perduran son aquellas que han definido con precisión su propósito y sus valores. Y los viven. Estos elementos no solo actúan como guía en la toma de decisiones, sino que también fortalecen la cohesión interna y la conexión con clientes (internos/externos) y stakeholders. Propósito. […]
Pushing the boundaries of technology
ChatGPT. Claude. DeepSeek. The AI landscape is evolving at an unprecedented pace, with each new model promising more intelligence, more context, more human-like interactions. 🚀 The AI race has just begun, and this three AI giants, each pushing the boundaries of what artificial intelligence can do. 🔹 ChatGPT (OpenAI) is known for its versatility, creativity, and strong contextual […]
