TOTEM Times:
Innovation
The Tech Revolution that dazzled the world has turned out to be a Revolution of the People
Most brands are out of focus. Focus not on technology, focus on talent please. And here’s a perfect example to prove it And here’s a perfect example to prove it. Recently, the world witnessed, live, as if it were a Netflix miniseries, the 72 craziest hours of OpenAI. What until a few days ago was […]
Artificial Intelligence is Already at Work
ChatGPT will celebrate its first 7 months of life this month. OpenAI, the company that created it, is already valued at $30 billion dollars! Why It Matters When Netflix launched as a subscription service in 1999, it took 3.5 years for the 1 million user mark. Instagram achieved it in 2.5 months. Spotify in five […]
SuperApps
We use many mobile apps every day. Apps are changing our everyday lives. Today’s generation is switching from app to app, depending on what they need to do, while big platforms are working on “super apps.” The average user has 80 apps downloaded on their phone The average user has 80 apps downloaded on their […]
The Power of Brand Purpose
Brands that lead authentically with purpose are changing the nature of business today. Purpose is the reason a brand exists Purpose is the reason a brand exists. It is the underlying essence that makes a brand relevant and necessary to people. Purpose sits firmly at the core of a brand’s culture and affects every decision. […]
Innovation as a Pillar of the Future
Innovation is the ability to see change as an opportunity, not a threat. And the future belongs to those capable of taking the risk and accepting the responsibility and challenge of creating it. Innovation is, for today’s organizations, something as vital as the air we breathe and something vital cannot be something that is worked […]
We do not predict the Future, we Create it
Over the last decade, TOTEM Branding has conceived groundbreaking concepts, helped define strategies and articulate business plans, created names, experiences and products, and designed brands in multiple industries and across the spectrum. From retail to tourism, consumer goods to services, transportation to finance, real estate to technology, and entertainment to destinations. When it comes to […]
