TOTEM Times:
Insights & Trends
Can you make it to the end of this post?
In today’s digital age, attention has become one of the most valuable and scarce resources. The overabundance of information, content, and stimuli that users receive daily creates fierce competition to capture and maintain people’s attention. This phenomenon, known by many as the “attention economy,” poses unique challenges for brands and businesses seeking to stand out […]
Cuando uno piensa que ya llegó al final, otro piensa que recién está empezando
Después de más de 150 episodios con distintos invitados, hablando de tendencias, de todo tipo de especialidades y de branding, MUCHO branding, hoy arranca una temporada que esperamos que sea muy especial. Sabemos que en internet está lleno de podcasts muy interesantes, y que competir por la atención y el tiempo de alguien no es […]
The true challenge of our era for every brand and every human being
Today, robotization is a reality that has transcended the realm of factories. Robots are no longer metal figures that assemble cars; they are algorithms that diagnose illnesses, logistics systems that manage deliveries, and codes that guide us in education. Their silent and efficient presence forces us to consider one of the most important reflections of […]
TOTEM Branding at the 7th Imagen de Chile Meeting
The TOTEM Branding team has just returned from Chile with a swollen heart. Confirming that emotion is not an accessory in building a country brand. It’s its heart. At the 7th Imagen de Chile Meeting, held in Santiago before more than 400 attendees, Andy Stalman represented TOTEM Branding, sharing a vision that transcends borders: “Brands […]
Designing a culture isn’t about writing a document. It’s about igniting a movement.
It’s not every day that you get the opportunity to (literally) write the soul of an organization. That’s what we did with the PEGASUS FOUNDATION’s Cultural Identity Book. But it would be unfair to call it a project. It was much more. It meant looking beyond the manuals to understand what truly unites a team: […]
Does working from home destroy corporate culture?
To end the week, the TOTEM Branding team has this gift for all HR, talent, and culture managers, people managers, and leaders of companies and organizations. The answer to the million-dollar question mentioned in this post title: Amid the debates about hybrid and remote work, The Economist helps us answer it. This week’s article explores […]
“Traditional SEO is no longer enough.”
This isn’t a tagline, it’s a fundamental shift in how people discover information and brands For over two decades, Google Search has dominated how people find answers. Traditional SEO was built around keywords, backlinks, metadata, and page structure to rank on Google’s Search Engine Results Pages That dominance is being disrupted. People are now increasingly […]
Artifical Intelligence as a mirror of our own very essence
Artificial Intelligence also speaks to who we are. More than technology, AI is a mirror of our very essence, and an unprecedented opportunity for brands to not only speak, but to resonate with a humanity amplified like never before. We recently talked about personalized AI assistants. Today we want to go a step further. Because […]
Branding in times of total automation
🧶Tthe difference between designing for humans… and looking human. By 2030, we estimate, almost everything we read, hear, or share has been generated, edited, or suggested by an artificial intelligence. This potential reality has put a profound question to the test: What makes a brand remain human in a world that no longer needs humans […]
Today is 8, 8 hugs. Why 8 hugs? And why every 8?
Because there are gestures that don’t need translation. Because before brands, strategies, or algorithms existed, there was this: a hug. Science confirms it. Hugs reduce cortisol (the stress hormone), release oxytocin (the bonding hormone), and strengthen the immune system. Hugging not only soothes the soul, it also protects the body. And there’s more: studies show […]
