TOTEM Times
At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the trenches of the front line of the creation, construction or transformation of brands. Sharing is knowledge, sharing creates community, sharing makes growth.
We share branding insights as a tool for positive transformation.
We believe our job and commitment is to improve the world of brands today and for those who will come after. Building a sense of connection, pride and belonging is at the core of what we do. One of the goals of this Blog is precisely to share.
Comparing the world of 1925 with that of 2025
The brands of the future will not only be technologically advanced, but also deeply human and sustainable. In a world that demands purpose, positive impact and real connection, these brands will be the ones that pave the way to a better tomorrow, where innovation is not at odds with empathy and care for the planet. […]
What 2024’s Google Searches Reveal About Us and the Power of Branding?
The most-searched topics of 2024, visualized through Google’s vast data, provide a profound lens into what matters to us as a global society. These trends not only reflect our collective concerns and aspirations but also highlight how deeply branding shapes and responds to these dynamics. Brands, whether as corporations, movements, or cultural symbols, influence and […]
Big changes for Brands in the last 25 years
In just a quarter of a century, brands have been born that not only revolutionized industries, but also redefined how we live, work and connect. Who imagined that in such a short time they would change the course of history? While technology has been the engine of many revolutions, the true impact has come from […]
14 international awards and recognitions in 2024!
This year, at TOTEM Branding we have been honored with no less than 14 awards and recognitions granted by prestigious international, European and Latin American organizations. Among them: 🏆 Best Global Branding Agency – World Creativity Organization 🏆 Strategic Innovation Award – European Branding Summit 🏆 Recognition for Sustainability in Branding – Latin American Forum […]
Celebrating Mallorca
At TOTEM Branding, we celebrate the inspiring welcome that Mallorca’s new tourism brand has received. This initiative by the Consell de Mallorca resonates with our purpose of creating or transforming brands that unite people. “Ca Nostra” evokes a deep sense of belonging and hospitality, inviting visitors and residents to connect with the very essence of […]
Mallorca, a rebirth from its DNA
Mallorca is more than an island: it is a feeling. A place where the richness of its history, the beauty of its landscape and the welcoming character of its people converge to create something unique. At a time when destinations no longer only compete to attract visitors, but to build legacies, Mallorca is positioning itself […]
The Power of AI
Artificial Intelligence gives us power, but humans give us meaning. The more digitalization, automation and AI emerge, the more evident the value of the human becomes. The real revolution is not in algorithms, but in emotions. Not in technology, but in people. This principle transcends retail and applies to any sector that seeks relevance and […]
Generation IA
In this dawn of the AI Generation –the GENIA (as we call it at TOTEM Branding)–, we are facing a paradigm shift that redefines the way brands relate to their audiences and to themselves. The GENIA is not an age group. It is a mentality, a cultural collective born from the interaction between artificial and […]
8 benefits of hugs
In every hug lies a universal truth: at some point, we all need to feel that we belong, that we matter, that we are loved, that we are alive. Today is the 8th. Today we celebrate the power of hashtag#8hugs. At TOTEM Branding, we believe that embracing—in its broadest sense—is a transformative act. Why do […]
Gracias a nuestros clientes por la confianza
“Una buena reputación es más valiosa que el dinero”. El corazón de cada marca late al ritmo de las personas que le dan vida, sentido y sentimiento. Y en TOTEM Branding, creemos en el poder de conectar con esas personas a un nivel más profundo. Tenemos el privilegio de colaborar con clientes increíbles, en los 5 […]
