TOTEM Times
At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the trenches of the front line of the creation, construction or transformation of brands. Sharing is knowledge, sharing creates community, sharing makes growth.
We share branding insights as a tool for positive transformation.
We believe our job and commitment is to improve the world of brands today and for those who will come after. Building a sense of connection, pride and belonging is at the core of what we do. One of the goals of this Blog is precisely to share.
What 2024’s Google Searches Reveal About Us and the Power of Branding?
The most-searched topics of 2024, visualized through Google’s vast data, provide a profound lens into what matters to us as a global society. These trends not only reflect our collective concerns and aspirations but also highlight how deeply branding shapes and responds to these dynamics. Why It Matters Brands, whether as corporations, movements, or cultural […]
Big changes for Brands in the last 25 years
In just a quarter of a century, brands have been born that not only revolutionized industries, but also redefined how we live, work and connect. Who imagined that in such a short time they would change the course of history? Lo que significa While technology has been the engine of many revolutions, the true impact […]
14 international awards and recognitions in 2024!
This year, at TOTEM Branding we have been honored with no less than 14 awards and recognitions granted by prestigious international, European and Latin American organizations. Among them: Why It Matters 🏆 Best Global Branding Agency – World Creativity Organization 🏆 Strategic Innovation Award – European Branding Summit 🏆 Recognition for Sustainability in Branding – […]
Celebrating Mallorca
At TOTEM Branding, we celebrate the inspiring welcome that Mallorca’s new tourism brand has received. Lo que significa This initiative by the Consell de Mallorca resonates with our purpose of creating or transforming brands that unite people. “Ca Nostra” evokes a deep sense of belonging and hospitality, inviting visitors and residents to connect with the […]
Mallorca, a rebirth from its DNA
Mallorca is more than an island: it is a feeling. A place where the richness of its history, the beauty of its landscape and the welcoming character of its people converge to create something unique. At a time when destinations no longer only compete to attract visitors, but to build legacies, Mallorca is positioning itself […]
The Power of AI
Artificial Intelligence gives us power, but humans give us meaning. The more digitalization, automation and AI emerge, the more evident the value of the human becomes. The real revolution is not in algorithms, but in emotions The real revolution is not in algorithms, but in emotions. Not in technology, but in people. This principle transcends […]
Generation IA
In this dawn of the AI Generation –the GENIA (as we call it at TOTEM Branding)–, we are facing a paradigm shift that redefines the way brands relate to their audiences and to themselves. The GENIA is not an age group The GENIA is not an age group. It is a mentality, a cultural collective […]
8 benefits of hugs
In every hug lies a universal truth: at some point, we all need to feel that we belong, that we matter, that we are loved, that we are alive. Why It Matters Today is the 8th. Today we celebrate the power of hashtag#8hugs. At TOTEM Branding, we believe that embracing—in its broadest sense—is a transformative […]
Gracias a nuestros clientes por la confianza
“Una buena reputación es más valiosa que el dinero”. Lo que significa El corazón de cada marca late al ritmo de las personas que le dan vida, sentido y sentimiento. Y en TOTEM Branding, creemos en el poder de conectar con esas personas a un nivel más profundo. Tenemos el privilegio de colaborar con clientes […]
Happy Anniversary, TOTEM Branding!
🎉 Celebrating Another Year of TOTEM Branding. A Legacy of Belief, Connection, and Transformation 🎉 Why It Matters Every year, TOTEM Branding celebrates more than just time—we celebrate the journey, the people, and the profound impact of belief. From the vibrant streets of Liverpool, the quiet charm of a small town in Extremadura, and the […]
