TOTEM Times
At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the trenches of the front line of the creation, construction or transformation of brands. Sharing is knowledge, sharing creates community, sharing makes growth.
We share branding insights as a tool for positive transformation.
We believe our job and commitment is to improve the world of brands today and for those who will come after. Building a sense of connection, pride and belonging is at the core of what we do. One of the goals of this Blog is precisely to share.
Generation IA
In this dawn of the AI Generation –the GENIA (as we call it at TOTEM Branding)–, we are facing a paradigm shift that redefines the way brands relate to their audiences and to themselves. The GENIA is not an age group The GENIA is not an age group. It is a mentality, a cultural collective […]
8 benefits of hugs
In every hug lies a universal truth: at some point, we all need to feel that we belong, that we matter, that we are loved, that we are alive. Why It Matters Today is the 8th. Today we celebrate the power of hashtag#8hugs. At TOTEM Branding, we believe that embracing—in its broadest sense—is a transformative […]
Gracias a nuestros clientes por la confianza
“Una buena reputación es más valiosa que el dinero”. Lo que significa El corazón de cada marca late al ritmo de las personas que le dan vida, sentido y sentimiento. Y en TOTEM Branding, creemos en el poder de conectar con esas personas a un nivel más profundo. Tenemos el privilegio de colaborar con clientes […]
Happy Anniversary, TOTEM Branding!
🎉 Celebrating Another Year of TOTEM Branding. A Legacy of Belief, Connection, and Transformation 🎉 Why It Matters Every year, TOTEM Branding celebrates more than just time—we celebrate the journey, the people, and the profound impact of belief. From the vibrant streets of Liverpool, the quiet charm of a small town in Extremadura, and the […]
Happy Thanksgiving!
Gratitude is the heart of Branding. This Thanksgiving, we pause to reflect on the incredible journey we’ve shared with our team, partners, and clients. Why It Matters We gathered as a team to reflect, celebrate, and share gratitude for the extraordinary year we’ve had together. At TOTEM Branding, we believe that our strongest foundation is […]
Experiences that Transform our Vision of Branding
The Brandoffon and TOTEM books are more than just readings: they are experiences that transform our vision of branding and what it really means to connect. Reading them gives us the key to a new type of leadership in a world saturated with superficiality. By reading or giving these books as a gift, you are […]
Black Friday
Black Friday, this whirlwind of offers and discounts that ravages our wallets and our sanity every year, is much more than just a date on the calendar. Is it a mirror that reflects our society, with its lights and shadows, its desires and its contradictions? Why It Matters Born in the 1960s in Philadelphia, “Black […]
25 key trends and insights that will define the future of branding
The world of branding is in constant flux, evolving at an unprecedented pace. To stay ahead of the curve and build -transform- brands that resonate with tomorrow’s consumers, it’s essential to understand the forces shaping this dynamic landscape. Why It Matters Core Trends Purpose-Driven: Brands must go beyond profit and focus on social and environmental […]
The future starts now!
7 weeks to go until 2025. Continuing our series on the future, the TOTEM Branding team shares today strategic trends in technology. Why It Matters Because the future begins now, 2025 challenges us to adopt strategic innovation in 3 key areas: 🔒 1. Artificial Intelligence Imperatives and Risks Agent AI: Systems capable of planning and […]
Better than predicting the future is creating it
There are 7 weeks and 1 day left until the start of 2025. This is the time of year to rethink strategies, embrace new beginnings, and position yourself as leaders who not only understand trends, but also transform them into opportunities. Why It Matters Here is a first batch of a series of installments that […]
