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TOTEM Times


At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the trenches of the front line of the creation, construction or transformation of brands. Sharing is knowledge, sharing creates community, sharing makes growth.

We share branding insights as a tool for positive transformation.
We believe our job and commitment is to improve the world of brands today and for those who will come after. Building a sense of connection, pride and belonging is at the core of what we do. One of the goals of this Blog is precisely to share.


Gen Z is the Citizen of the Future

Dear marketers, advertisers, entrepreneurs, communicators, recruiters: To secure your place in the future, you have to start by understanding Generation Z in the present. When we say the future is today, what are we referring to? For us, that phrase means being able to enjoy the present while creating and improving the future for everyone. […]


Diversity and Synergy for CoCoCo

It is done through the synergy generated by the people of the team, with a clear focus on creating value and thus: Builds and activates brand culture Enhances creativity and innovation Involves, attracts and develops people Promotes integration and knowledge In this competitive and continually challenging world for brands, competing is fine, but it is […]


Sustainable Consumers

Finally, sustainability is no longer just a consumer trend to become an essential strategy for brands. Being sustainable or not is no longer an option. The purchase motivation for a brand grows 3 times when its main benefits are combined with sustainable benefits. “Good for me” and “good for the planet” products and services will […]


The shared goal of Cultural Transformation

To improve a company you have to start by understanding human behavior. More than 80% of the initiatives fail because they do not take into account that digital transformation is an eminently cultural process. Among the reasons companies put forward for their failure to undertake digital transformation are that the internal organization is not prepared […]


Brands & Belonging

Belonging is purpose, connection, empathy and most importantly is community. As a community, we have increased our judgement of values, exposing disparity and diversity in them and noting that each and one of us must show our role in the system. Community has many aspects but one that is key for people is the affinity […]


The importance of Purpose

Successful companies were founded with a main purpose, and successful companies have known and know how to evolve the purpose without losing its essence. Purpose is the reason a brand exists. It is the underlying essence that makes a brand relevant and necessary for people. Purpose sits firmly at the center of a brand’s culture […]


Shopping Trends

At TOTEM Branding as leaders in branding for the retail sector, with expertise in solutions centered on people, and continually innovating, with sustainable solutions, the true protagonist is our customer who is at the heart of experiences. In this changing world, at TOTEM Branding we have the pride and responsibility of being one of the […]


Let’s not live to be happy, let’s live being happy

What is happiness? They say that happiness is when what you think, what you say and what you do are in harmony. A state so desired, and at the same time, so different for each one of us. Let’s see the points of view of great characters of our history about what this concept comes […]


FMCG Consumer Trends

We are in a moment that consumers are more demanding than ever. They are looking for transparent and genuine companies, committed to the environment and society. Today we present the 3 most relevant and transcendental insights about “Consumers in relation to food and drink” based on a collaborative work that we carry out in the […]


8 consumer trends for the “new reality”

Back to school, back to work, back to a new reality. To be able to manage well in the remainder of the year and for those who prepare strategic plans for 2022 we share the 8 most powerful trends among consumers and brands in this “new reality”. 1 HUMANIZATION They look for transparent, honest, reliable […]