TOTEM Times
At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the trenches of the front line of the creation, construction or transformation of brands. Sharing is knowledge, sharing creates community, sharing makes growth.
We share branding insights as a tool for positive transformation.
We believe our job and commitment is to improve the world of brands today and for those who will come after. Building a sense of connection, pride and belonging is at the core of what we do. One of the goals of this Blog is precisely to share.
Celebrating Mallorca
At TOTEM Branding, we celebrate the inspiring welcome that Mallorca’s new tourism brand has received. Lo que significa This initiative by the Consell de Mallorca resonates with our purpose of creating or transforming brands that unite people. “Ca Nostra” evokes a deep sense of belonging and hospitality, inviting visitors and residents to connect with the […]
Mallorca, a rebirth from its DNA
Mallorca is more than an island: it is a feeling. A place where the richness of its history, the beauty of its landscape and the welcoming character of its people converge to create something unique. At a time when destinations no longer only compete to attract visitors, but to build legacies, Mallorca is positioning itself […]
The Power of AI
Artificial Intelligence gives us power, but humans give us meaning. The more digitalization, automation and AI emerge, the more evident the value of the human becomes. The real revolution is not in algorithms, but in emotions The real revolution is not in algorithms, but in emotions. Not in technology, but in people. This principle transcends […]
Generation IA
In this dawn of the AI Generation –the GENIA (as we call it at TOTEM Branding)–, we are facing a paradigm shift that redefines the way brands relate to their audiences and to themselves. The GENIA is not an age group The GENIA is not an age group. It is a mentality, a cultural collective […]
8 benefits of hugs
In every hug lies a universal truth: at some point, we all need to feel that we belong, that we matter, that we are loved, that we are alive. Why It Matters Today is the 8th. Today we celebrate the power of hashtag#8hugs. At TOTEM Branding, we believe that embracing—in its broadest sense—is a transformative […]
Gracias a nuestros clientes por la confianza
“Una buena reputación es más valiosa que el dinero”. Lo que significa El corazón de cada marca late al ritmo de las personas que le dan vida, sentido y sentimiento. Y en TOTEM Branding, creemos en el poder de conectar con esas personas a un nivel más profundo. Tenemos el privilegio de colaborar con clientes […]
Happy Anniversary, TOTEM Branding!
🎉 Celebrating Another Year of TOTEM Branding. A Legacy of Belief, Connection, and Transformation 🎉 Why It Matters Every year, TOTEM Branding celebrates more than just time—we celebrate the journey, the people, and the profound impact of belief. From the vibrant streets of Liverpool, the quiet charm of a small town in Extremadura, and the […]
Happy Thanksgiving!
Gratitude is the heart of Branding. This Thanksgiving, we pause to reflect on the incredible journey we’ve shared with our team, partners, and clients. Why It Matters We gathered as a team to reflect, celebrate, and share gratitude for the extraordinary year we’ve had together. At TOTEM Branding, we believe that our strongest foundation is […]
Experiences that Transform our Vision of Branding
The Brandoffon and TOTEM books are more than just readings: they are experiences that transform our vision of branding and what it really means to connect. Reading them gives us the key to a new type of leadership in a world saturated with superficiality. By reading or giving these books as a gift, you are […]
Black Friday
Black Friday, this whirlwind of offers and discounts that ravages our wallets and our sanity every year, is much more than just a date on the calendar. Is it a mirror that reflects our society, with its lights and shadows, its desires and its contradictions? Why It Matters Born in the 1960s in Philadelphia, “Black […]
