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TOTEM Times


At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the trenches of the front line of the creation, construction or transformation of brands. Sharing is knowledge, sharing creates community, sharing makes growth.

We share branding insights as a tool for positive transformation.
We believe our job and commitment is to improve the world of brands today and for those who will come after. Building a sense of connection, pride and belonging is at the core of what we do. One of the goals of this Blog is precisely to share.


Andy Stalman (Mr. Branding): Humanizar o desaparecer

Andy Stalman, conocido internacionalmente como ‘Mr. Branding’, es un gurú que lleva más de tres décadas liderando proyectos en todo el mundo y una de las voces protagonistas para descifrar cuáles son las nuevas tendencias que liderarán en un sector vital para empresas y marcas Leer Noticia Completa


TOTEM Branding and the Journey to the Future of Branding

Years ago, TOTEM Branding was a spark of inspiration, a vision taking shape in the minds of dreamers. Today, that spark has ignited a revolution, transforming brands and reshaping industries across five continents. Now, we stand among the world’s top branding firms. This journey has been fueled by love, passion, discipline, and the extraordinary collaboration […]


Esta es la ventaja de Colombia en un presente marcado por la tecnología: “Tiene algo que el mundo busca”

Infobae Colombia conversó con el argentino Andy Stalman, experto en construcción de marcas y experiencia de usuario, para entender lo que el país debe tener en cuenta para no perder el potencial humano que lo caracteriza Leer Noticia Completa


Mallorca Responsible Tourism Week 2024

TOTEM Branding is proud to announce that Andy Stalman will be speaking at the Sustainable Destinations Summit 2024 in Palma de Mallorca. Mallorca, a tourism pioneer, understands the delicate balance between welcoming visitors and preserving its unique charm. The summit provides a crucial platform to discuss the future of sustainable tourism. From inclusive growth to […]


Defying Technology

Is it forbidden to include links in LinkedIn posts? Ha! That’s like telling a creative not to think outside the box. So, in an act of digital rebellion, here are those links that your curious eyes crave. But be careful, they may awaken your nonconformist spirit and make you question the rules of the game. […]


Hola, valentía. Chao, incertidumbre

Perspectiva de marca por Andy Stalman cofundador y CEO de una de las compañías de creación y construcción de marcas más importantes del mundo, TOTEM Branding. Leer Noticia Original


TOTEM Branding Making the Difference

What incredible days you have allowed us to live, full of authentic connections, disruptive ideas and an unstoppable energy that reminds us why we do what we do: make a difference. We are deeply grateful for the opportunity to highlight our team’s participation in several recent events, where we not only learned, but also shared […]


Las empresas de la actualidad deben considerar conformar una comunidad digital

Andy Stalman, gurú del branding y marketing digital, habló sobre componentes de una estrategia efectiva e incorporación de la IA. Leer Noticia Original


Today is Mr. Branding’s Birthday

Today is Mr. Branding’s birthday. His visionary leadership, commitment to excellence, and passion for branding have been instrumental in the evolution of TOTEM Branding and in creating inspiring brands around the world. Andy, thank you for leading us with your unwavering creativity and dedication. The entire team wishes you a year full of success and […]


A Night of Extraordinary Luxury Tourism

The Dominican Republic’s Ministry of Tourism has once again set the bar high with an exceptional event in Miami. Gathering over 150 influential decision-makers from across the Americas, including investment firms, hotel chains, cruise lines, marketing agencies, airlines, and tour operators, the event showcased the nation’s growing prominence in luxury tourism. TOTEM Branding was privileged […]