TOTEM Times
At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the trenches of the front line of the creation, construction or transformation of brands. Sharing is knowledge, sharing creates community, sharing makes growth.
We share branding insights as a tool for positive transformation.
We believe our job and commitment is to improve the world of brands today and for those who will come after. Building a sense of connection, pride and belonging is at the core of what we do. One of the goals of this Blog is precisely to share.
Claves para Destacar en el Retail
TOTEM Live no es solo un espacio de entrevistas, es un punto de encuentro para mentes curiosas y corazones apasionados. En esta 4ta. temporada, seguimos explorando temas que importan, desde el retail, el futuro del trabajo y la educación hasta la innovación sostenible y el impacto social. Nuestros invitados, líderes en sus respectivos campos, comparten […]
Retail, a Pillar of Society
Retail, the Living Soul of Our Communities. Imagine a world without stores, without large shopping malls and local markets. It would be a world without the bustle and energy that makes us feel connected and alive. Retail is much more than just a point of sale; it is the vibrant pulse that keeps our communities […]
Marcas TOTEM: por qué los valores de las empresas no solo deben ser proclamados, sino también vividos
Andy Stalman, cofundador y CEO de TOTEM Branding, ofreció su visión sobre las transformaciones del marketing y la comunicación. Por qué, para él, “no posicionarse es también posicionarse”. Leer Noticia Completa
Values, the Pillars of a Great Brand
In the vast universe of branding, values shine like stars in the night, illuminating the path of brands towards authenticity and connection with their audience. Silent guardians of essence, values are not just words; they are deep roots that sustain a brand’s identity, rooting it in the fertile soil of integrity. What makes these values […]
Branding, a vast Loom of Emotions
In the bustling arena where brands and messages intertwine, how does a company emerge from the crowd? The answer lies in an art as old as humanity itself: the power of storytelling. Telling a tale or a story is one of the best things a brand can do to achieve its branding objectives. Storytelling in […]
Surfing the Waves of Branding
In the intense digital ocean of the Internet, people seek inspiration and information, and brands, those TOTEMs that guide motivations and desires, navigate, spreading their sails in search of unknown destinations, leaving luminous traces in the dark night of global branding. A resonant echo, both in the abysses and on the summits. Because the Internet […]
Living the Total Experience (TX)
Each positive experience creates an emotional bond that strengthens the brand identity in people’s minds and hearts. Experience and branding are intrinsically intertwined. Every interaction with an employee, user or customer is an opportunity to reinforce and bring the brand promise to life. It is through these coherent, genuine and meaningful experiences that we build […]
Love for Brands that transcends borders
In the vibrant world of branding, love is the secret ingredient that transforms brands into unforgettable experiences and lasting connections. Like the romance between two kindred souls, love in branding goes beyond the superficial and dives deep into the hearts of consumers, employees, suppliers, in short, all stakeholders. Imagine a brand that embraces you with […]
A BrandCamp to Learn, Share & Breathe Branding
In TOTEM Branding we are in luck and we have great news, because from June 24 to 28, 2024, organized by TOTEM Branding Academy, the BrandCamp “Reinventing the Future of Brands” with Mr. Branding Andy Stalman will take place at ESDEN Business School. The BrandCamp, using active teaching methods such as problem-based learning, learning by […]
Branding for the Island of Tomorrow
The island of Mallorca, a fantastic place to live and a charming destination for visitors, faces a new and exciting challenge. It is a great challenge to reposition a brand that does not have a problem of demand, but of management with the establishment of the idea of protection and regeneration of the territory. Recently, […]
