TOTEM Times
At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the trenches of the front line of the creation, construction or transformation of brands. Sharing is knowledge, sharing creates community, sharing makes growth.
We share branding insights as a tool for positive transformation.
We believe our job and commitment is to improve the world of brands today and for those who will come after. Building a sense of connection, pride and belonging is at the core of what we do. One of the goals of this Blog is precisely to share.
Defying Technology
Is it forbidden to include links in LinkedIn posts? Ha! That’s like telling a creative not to think outside the box. Why It Matters So, in an act of digital rebellion, here are those links that your curious eyes crave. But be careful, they may awaken your nonconformist spirit and make you question the rules […]
Hola, valentía. Chao, incertidumbre
Perspectiva de marca por Andy Stalman cofundador y CEO de una de las compañías de creación y construcción de marcas más importantes del mundo, TOTEM Branding. Leer Noticia Original
TOTEM Branding Making the Difference
What incredible days you have allowed us to live, full of authentic connections, disruptive ideas and an unstoppable energy that reminds us why we do what we do: make a difference. Why It Matters We are deeply grateful for the opportunity to highlight our team’s participation in several recent events, where we not only learned, […]
Las empresas de la actualidad deben considerar conformar una comunidad digital
Andy Stalman, gurú del branding y marketing digital, habló sobre componentes de una estrategia efectiva e incorporación de la IA. Leer Noticia Original
Today is Mr. Branding’s Birthday
Today is Mr. Branding’s birthday. His visionary leadership, commitment to excellence, and passion for branding have been instrumental in the evolution of TOTEM Branding and in creating inspiring brands around the world. Andy, thank you for leading us with your unwavering creativity and dedication. The entire team wishes you a year full of success and […]
A Night of Extraordinary Luxury Tourism
The Dominican Republic’s Ministry of Tourism has once again set the bar high with an exceptional event in Miami. Why It Matters Gathering over 150 influential decision-makers from across the Americas, including investment firms, hotel chains, cruise lines, marketing agencies, airlines, and tour operators, the event showcased the nation’s growing prominence in luxury tourism. TOTEM […]
TOTEM Branding’s Global Reach: A Shared Journey
We are deeply grateful to our global community for the time, attention, and love you continue to share with us. Why It Matters Your engagement means the world to us, and we are thrilled to be on this journey together, building connections that transcend borders and cultures. Here’s a look at the top locations where […]
Purpose: The Beacon of Brands
At the heart of every successful company lies a fundamental purpose, an essence that transcends time and evolves without losing its authenticity. Why It Matters This purpose is a brand’s raison d’être, the beacon that lights its way and makes it relevant in an ever-changing world. In uncertain, dark or turbulent times, this light shines […]
CX (Customer Experience) at the core
CX is in our DNA. Beyond brands, we build relationships. In the world of branding, where creativity and strategy intertwine, Customer Experience (CX) is the cornerstone that contributes to our success at TOTEM Branding Why It Matters It’s not just about creating valuable, beloved, meaningful, transcendent brands, but about cultivating strong and lasting relationships with […]
Italy – Andy Stalman highlights the importance of branding at the “Shaping Tomorrow” World Social Communication Conference
As part of the “Shaping Tomorrow” Social Communication Conference, renowned branding expert Andy Stalman gave an inspiring talk on the importance of branding in today’s world. During his talk, Stalman stressed how branding not only defines a brand identity, but also establishes an emotional connection with people Leer Noticia Original
