TOTEM Times
At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the trenches of the front line of the creation, construction or transformation of brands. Sharing is knowledge, sharing creates community, sharing makes growth.
We share branding insights as a tool for positive transformation.
We believe our job and commitment is to improve the world of brands today and for those who will come after. Building a sense of connection, pride and belonging is at the core of what we do. One of the goals of this Blog is precisely to share.
10C of Success
Dear Totemites, brands and professionals: Considering these “10Cs” presented by TOTEM Branding, the chances of success in your Brand Communication strategy will experience a remarkable growth. These 10Cs become essential tools that contribute to the formation of the identity that characterizes a company or individual. At TOTEM Branding, we highly value those who communicate in […]
‘Branding’, el quinto poder que determina las decisiones de la sociedad
Las marcas representan el consumismo del ser humano y con las nuevas tecnologías que se han aproximado, las compañías han acudido a nuevos métodos para mantenerse vigentes en las mentes de sus clientes. Leer Noticia Completa
It’s time for your Business to activate the TOTEM-Sign
All brands in all sectors and industries compete for the same four things: the attention, time, loyalty and money of customers/users/consumers. It is on this increasingly complex and exciting playing field that TOTEM Branding emerges as a beacon of differentiation. More than a name, TOTEM is a philosophy, a meticulous approach that elevates brands to […]
Brands & Dads
How important is the presence and example of Parents in our lives, teachings and learning that we apply in all areas… and in Branding? Why It Matters Today Father’s Day is celebrated in Spain. In these times where Artificial Intelligence has revolutionized all fields, and how and when this innovative and disruptive technology will affect […]
Branding’s Most Important Technology
The new AI is coming… Extended or Augmented Intelligence: the sum of natural and artificial intelligence. Combined they are powerful. Why It Matters Can we say that the brain, the most important organ of the human being has found in Artificial Intelligence a rival capable of making it irrelevant? Or are we facing a historic […]
Meet Our Team
There is no force more powerful than the union of purpose, talent, values, passion and determination. And “there is nothing more powerful than a woman who decides to stand up and fight for what she believes in,” as Malala Yousafzai reminds us. Why It Matters At TOTEM Branding, we celebrate International Women’s Day every day […]
Pros of Adding AI + Branding
Artificial Intelligence (AI) is bursting into the world of branding, revolutionizing the way brands build and connect with their audiences. This new scenario presents a challenging dilemma: how to integrate the precision and speed of AI without sacrificing the unique essence of the human creative mind? Why It Matters The challenge: A balance between AI […]
Brands That Matter To People
Everyone who wants to reach the future sooner and more prepared knows that it is essential to create or transform their brand. Not only that, but the brand must also feel relatable, inspiring, relevant, genuine, honest and more human. Why It Matters In today’s business ecosystem, where from startups to large corporate groups compete for […]
Brands That Go From Like To Love
I’d rather prefer that you love me or hate me with passion, than ignore me with indifference. It is not the script of a Netflix series, it is the deep desire of people, and of brands. Why It Matters Tomorrow, on Valentine’s Day, love is celebrated, and for TOTEM Branding love is built and lived […]
Feeling a Brand is What Really Makes the Difference
Companies and organizations from all sectors and industries are fighting a permanent and continuous battle for talent, and its center of operations is the HR area, which has gone from being the administrative office of the company to a strategy definer and implementer. Why It Matters And it is here where the strategy of a […]
