TOTEM Times
At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the trenches of the front line of the creation, construction or transformation of brands. Sharing is knowledge, sharing creates community, sharing makes growth.
We share branding insights as a tool for positive transformation.
We believe our job and commitment is to improve the world of brands today and for those who will come after. Building a sense of connection, pride and belonging is at the core of what we do. One of the goals of this Blog is precisely to share.
Feeling a Brand is What Really Makes the Difference
Companies and organizations from all sectors and industries are fighting a permanent and continuous battle for talent, and its center of operations is the HR area, which has gone from being the administrative office of the company to a strategy definer and implementer. And it is here where the strategy of a company in relation […]
Meet Our Team
Today we want to introduce you to an extraordinary person, who is not only leaving an indelible mark on the world of design and branding, but is also an exceptional human being. Graham Purnell, co-founder and Executive Creative Director of TOTEM Branding, is one of the most admirable creative minds on our planet. Graham is […]
TOTEM Live is Back Completely Live
How can we help our brain to process so much information in these dizzying and data-saturated times, which are not always well-founded and valuable? There is a fuel that we believe can help our mind to clarify the picture, to provide approaches and proposals that allow us to face the day to day and the […]
Knowledge is the New Currency!
Within the framework of Fitur 2024, the great international tourism event, at TOTEM Branding we want to take this moment to highlight the development of the MOOC we have developed for the World Tourism Organization. Hundreds of people have enrolled in this important MOOC (Massive Open Online Course). This MOOC will cost you nothing but […]
Stand Out in the World of Tourism
We are happy with the beginning of Fitur, the first annual event and global meeting for tourism professionals. And we are happy to be an active part of this great fair. How important is branding for tourism and in particular for a tourist destination? One might think that a destination, with its unique qualities and […]
Día Internacional del Abrazo: ¿cuál es su poder en la era digital?
El poder de los abrazos en la era digital es tan importante en este momento, que en Diners hablamos con el argentino Andy Stalman, escritor de HumanOffOn, un libro que habla sobre el impacto de la era digital en nuestras vidas. Leer Noticia Completa
Our CEO @ the Influencer Awards
We celebrate with enthusiasm at TOTEM Branding 🚀 that our CEO, together with the whole team that strives every day to create and share content that inspires and generates a positive impact on society, is a finalist in the Influencer Awards Spain!!! The recognition of our work as digital content creators fills us with joy […]
#8Hugs Challenge
This Sunday is International Hug Day and we are launching an emotionally beneficial challenge for our entire community. A simple proposal for an increasingly complex world. Numerous studies support what we intuitively know: hugs are not only nice, but they are also incredibly good for our physical and mental health! So here’s the challenge: do […]
Andy Stalman: “Una gran marca es una gran promesa cumplida”
Según el creador de Totem Branding, speaker del reciente AMDDay, si las marcas son indiferentes a las demandas sociales, se vuelven indiferentes para la sociedad. Leer Noticia Completa
Welcome to TOTEM Branding, Laureano!
We are excited to announce an exciting partnership to enhance TOTEM Branding’s value proposition! We are pleased to share that we have established a strategic partnership with Laureano Turienzo, a global benchmark in retail. Two retail powerhouses combine knowledge, experience and talent to strengthen their value proposition. TOTEM Branding, a leader in brand transformation and […]









