TOTEM Times
At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the trenches of the front line of the creation, construction or transformation of brands. Sharing is knowledge, sharing creates community, sharing makes growth.
We share branding insights as a tool for positive transformation.
We believe our job and commitment is to improve the world of brands today and for those who will come after. Building a sense of connection, pride and belonging is at the core of what we do. One of the goals of this Blog is precisely to share.
Tourism Challenges 2024
With the arrival of summer and vacations, rest and renewal are essential to be prepared for the constant challenges that the world poses us every day. And we can say that the world of tourism is an essential activity and market particularly in this part of the year. The future of tourism is full of […]
Branding, Love & Sports
What an incredible moment we are living in! In the midst of the quarterfinals of the Copa América and the Euro Cup, and with the Olympic Games just around the corner, it is impossible not to feel how sport excites us, unites us and inspires us to be better. This is a time of passion, […]
Culture & Continuous Development
The only way to grow an organization is to grow its people. Leading with purpose, vision and action helps elevate your company to new heights. In this context, upskilling and reskilling can help transform your company and brand to better reach the future. Why It Matters A future in which change and uncertainty will be […]
Un propósito y Millones de Alumnos
TOTEM Live se ha consolidado como un espacio de entrevistas muy inspirador, no solo para los extraordinarios invitados que comparten sus experiencias y visiones, sino también para la comunidad que nos acompaña episodio tras episodio. Juntos, estamos disfrutando de esta cuarta temporada, donde seguimos explorando temas de relevancia para el futuro y el presente, desde […]
Razones para no perderse TOTEM Live
La temporada 4 de TOTEM Live sigue dando que hablar, tras notables episodos con Alejandra Ravera, Isa Q, Magaly Regalado, Mariano Castro, Sonia Acosta, Sergio Gajardo, Edgardo Regatky, Pilar Montero, Ander Torinos, Álvaro Regueira, Jacqueline Mora, Laureano Turienzo, David Calle, Lolo Garner, Mateo Salvatto, César Val, Mariano Braga y Nataly Londoño, episodios imperdibles como los […]
Andy Stalman: “Las marcas que quieran llegar antes y mejor tienen que incorporar la IA”
El argentino Andy Stalman es uno de los mayores expertos de marcas del mundo, con más de 30 años de experiencia y conocido mundialmente como Mr Branding, y será uno de los platos fuertes de la 6ª edición del Congreso Flúor celebraro en Pontevedra. Leer Noticia Completa
Claves para Destacar en el Retail
TOTEM Live no es solo un espacio de entrevistas, es un punto de encuentro para mentes curiosas y corazones apasionados. En esta 4ta. temporada, seguimos explorando temas que importan, desde el retail, el futuro del trabajo y la educación hasta la innovación sostenible y el impacto social. Lo que significa Nuestros invitados, líderes en sus […]
Retail, a Pillar of Society
Retail, the Living Soul of Our Communities. Why It Matters Imagine a world without stores, without large shopping malls and local markets. It would be a world without the bustle and energy that makes us feel connected and alive. Retail is much more than just a point of sale; it is the vibrant pulse that […]
Marcas TOTEM: por qué los valores de las empresas no solo deben ser proclamados, sino también vividos
Andy Stalman, cofundador y CEO de TOTEM Branding, ofreció su visión sobre las transformaciones del marketing y la comunicación. Por qué, para él, “no posicionarse es también posicionarse”. Leer Noticia Completa
Values, the Pillars of a Great Brand
In the vast universe of branding, values shine like stars in the night, illuminating the path of brands towards authenticity and connection with their audience. Why It Matters Silent guardians of essence, values are not just words; they are deep roots that sustain a brand’s identity, rooting it in the fertile soil of integrity. What […]
