TOTEM Times
At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the trenches of the front line of the creation, construction or transformation of brands. Sharing is knowledge, sharing creates community, sharing makes growth.
We share branding insights as a tool for positive transformation.
We believe our job and commitment is to improve the world of brands today and for those who will come after. Building a sense of connection, pride and belonging is at the core of what we do. One of the goals of this Blog is precisely to share.
The Power of a Global Rebranding
In the dynamic landscape of real estate investment trusts (REITs), Vukile has emerged as a top player in South Africa and Spain, being one of the Top REITs in South Africa, consistently showcasing leadership and commitment to excellence. Vukile holds a portfolio of property of 52 assets (36 in SA and 16 in Spain), amounted […]
Humanizing Digital
The wrong question is: IA yes or IA no? The correct one is: IA when? And the answer is, right now. In recent years, Artificial Intelligence (AI) has revolutionized numerous aspects of modern society, but there is one area where its application has truly amazing effects and results. Recently we are witnessing impressive advances in […]
Emotional, Physical & Mental Health Matter
Do we give Mental Health the importance it deserves? The health of the human being is the health of society and of the planet. The celebration of World Mental Health Day on October 10 is an initiative of the World Federation for Mental Health (WFMH) and is celebrated in more than 100 countries. Each year […]
Thank You!
At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the day-to-day creation, construction or transformation of brands. Sharing is knowledge, sharing creates community, sharing makes growth. We share branding insights as a tool for positive transformation. We believe our job […]
It’s Time for your Company to Activate the TOTEM-Sign
In uncertain times, only one thing is certain: the power of a brand to get through crises and emerge stronger. When companies in trouble ask: What is the superpower of a successful company?, the answer is always the same: a great brand. Companies that do not know or have not known how to use the […]
Tourism & Branding
Branding is a tool increasingly used to distinguish destinations in a market saturated with messages and offers. There is a relationship between beloved, admired and respected brands and their success as a destination. The most visited countries: 1 France 2 Spain 3 United States 4 China 5 Italy 6 Turkey 7 Mexico 8 Thailand 9 […]
Believing in Branding
Choosing TOTEM Branding so that your brand stops having just customers and starts having true believers can be a smart strategic decision for several reasons: Branding Expertise: TOTEM has a team of experts with extensive experience in creating and managing successful brands. They understand the fundamental principles of branding and know how to apply them […]
Creating Real Brand Changes
A sense of belonging gives us the confidence and security that we are part of something bigger than ourselves. It gives us the opportunity to share experiences and learning and makes us feel important and valuable. When we are part of a beloved, admired and respected brand, we feel more motivated and committed to our […]
Andy Stalman: “La historia confirma que invertir en marca es la mejor inversión para cualquier empresa”
Andy Stalman desarrolló proyectos en los cinco continentes y cuenta con más de 25 años de experiencia en el mundo del branding, Es cofundador y CEO de Totem Branding, de gran prestigio a nivel global. Como referente del ámbito de posicionamiento de marcas, conversamos con él durante la ExpoNegocios. Leer Noticia Completa
Andy Stalman: “Una marca que solamente vive para ganar dinero termina siendo una marca pobre”
La sociedad de hoy lamentablemente está regida por el miedo, que domina, frena y controla. De qué manera las marcas, que viven en un ecosistema en el que se promueve el miedo, pueden transformarlo en amor, fue el tema de la ponencia que brindó Andy Stalman, director general de Totten Branding, una de las compañías […]
