TOTEM Times
At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the trenches of the front line of the creation, construction or transformation of brands. Sharing is knowledge, sharing creates community, sharing makes growth.
We share branding insights as a tool for positive transformation.
We believe our job and commitment is to improve the world of brands today and for those who will come after. Building a sense of connection, pride and belonging is at the core of what we do. One of the goals of this Blog is precisely to share.
Andy Stalman: “Una marca que solamente vive para ganar dinero termina siendo una marca pobre”
La sociedad de hoy lamentablemente está regida por el miedo, que domina, frena y controla. De qué manera las marcas, que viven en un ecosistema en el que se promueve el miedo, pueden transformarlo en amor, fue el tema de la ponencia que brindó Andy Stalman, director general de Totten Branding, una de las compañías […]
The Battle for Talent
7 out of 10 companies have problems finding workers. Why It Matters Nowadays, for many companies, it is easier to win a customer than to get a qualified employee. This phrase, strange as it may seem, was told to us by the CEO of one of the world’s largest companies. In other words, the battle […]
THANK YOU
Dear TOTEM Branding clients, Why It Matters On behalf of the entire team, we would like to express our sincere thanks for trusting us and believing in our purpose and the values we share. We know there are many options in the market, but choosing us as your strategic branding partner means a lot to […]
Preparing for the 2nd half of 2023 & Beyond
Attention, time travelers! It’s time to start your well-deserved vacation. We want to motivate you to stay tuned after your return to discover the fascinating panorama that the exciting year 2024 has in store for us. Ready to take off into a universe of possibilities? Why It Matters Imagine a vibrant future, where opportunities unfold […]
Killing a Powerful Icon
How long does a rebranding process take? Months? Weeks? Hours? Less? The time it takes to write a tweet? Why It Matters The fast-paced world we live in is always looking for ways to surprise us. And these days the rebranding of instantaneity has arrived. The highly recognized Twitter, responsible for one of the most […]
Great Brands, Great Stories
A lot is happening in the world of sports, Lionel Messi has moved from PSG to Inter Miami, presented this week, Carlos Alcaraz has won Wimbledon, and this week also the 2023 Women’s World Cup kicks off in Australia and New Zealand, an event of great importance that already has more than one million tickets […]
Artificial Intelligence is Already at Work
ChatGPT will celebrate its first 7 months of life this month. OpenAI, the company that created it, is already valued at $30 billion dollars! Why It Matters When Netflix launched as a subscription service in 1999, it took 3.5 years for the 1 million user mark. Instagram achieved it in 2.5 months. Spotify in five […]
Disconnect & Enjoy
Is a different kind of disconnection possible? A real disconnection? Disconnecting from the urgent to connect with the important? Why It Matters The best time to disconnect is coming, the beginning of the summer vacations in the northern hemisphere, and the winter holidays in the southern hemisphere. It is in these moments of exhaustion and […]
Fascinating Branding Stats
Let’s be amazed by the power of branding with these 10 fascinating statistics. Why It Matters With consumers inundated with countless choices, the role of branding has never been more imperative. From global giants to small local businesses, branding has the potential to elevate a company’s reputation, influence purchasing decisions, and create an emotional connection […]
10 Years of Pride in the Pork Industry
10 years of work, 10 years of values, 10 years of effort and sacrifice, 10 years of pride in the pork sector. Why It Matters In TOTEM Branding we are proud to have been invited to participate in the celebration of the tenth anniversary of the Interprofessional of the Spanish White-Capped Swine (Interporc). In this […]
