TOTEM Times
At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the trenches of the front line of the creation, construction or transformation of brands. Sharing is knowledge, sharing creates community, sharing makes growth.
We share branding insights as a tool for positive transformation.
We believe our job and commitment is to improve the world of brands today and for those who will come after. Building a sense of connection, pride and belonging is at the core of what we do. One of the goals of this Blog is precisely to share.
A new Sun has been born in Paraguay
Leading brands do not predict the future, they create it. Leading brands don’t adapt to change, they generate it. That’s how we feel and think at @TOTEM Branding. And when we are fortunate enough to collaborate with leading brands, we add our experience to create the future and generate positive changes. Is it possible to […]
The best Brand for achieving your Dreams
Do we really give dreams the importance they deserve? Do we get the rest our body and brain need? Today, Friday, March 17, we celebrate World Sleep Day, with the aim of raising awareness of the importance of getting a good night’s sleep. And besides sleeping well, dreaming well, because dreams are a great motivation […]
8 of March, 8 reasons for Hope in Gender Equality
The cause of women is also the cause of men: both rise or fall together. We work every day to achieve equality because gender equality is not a battle of the sexes; it is a battle for equality; a battle that men and women must fight side by side. At TOTEM Branding we know how […]
An Ecosystem for People and Business to Prosper
When we received the call from Panamá Pacífico we were thrilled. It is a unique project, the largest mixed development in Latin America, connecting people, businesses and nature in a sustainable environment. With a committed, inspiring, talented team that knows the incredible opportunity and the enormous challenge it manages. The vision of the project, with […]
Branding Matters
Does Branding Matter? Few things are more proven in the world of business than the power of branding in a crisis or a recessive period. Branding is the key for succesful results. Lots of studies and professionals recognize the benefits of investing in branding. And the last 100 years of history have proven that investing […]
Love Brands Touch the Heart
Dear Brands, love is when the client’s happiness is more important than your own. A new version of ‘All you need is Love’ is in the air: ‘All You Need is Brands’. A day when there is a reason to celebrate love above all. A day where people look for creativity, surprise and emotion to […]
What clients say about TOTEM Branding
“A good reputation is more valuable than money”. Marketing is what you say about yourself, Branding is what others say about you. At TOTEM Branding we help every day to create or transform brands in the 5 continents. We work with brands in different countries, from different sectors or industries and at different stages of […]
TOTEM LIVE returns
Is there a space where we can discuss, talk, philosophize, inspire about the future, work, education, entrepreneurship, creativity, innovation, mental health, trends, energy, the planet, solidarity, sustainability, among other topics? This space exists, it is called TOTEM LIVE and it is the gift of great people and professionals who share with all of us their […]
Celebrating the Amazing Power of Hugs
“A hug is an encounter in the universe that is endlessly repeated.” Gustavo Benzecry Sabá. Last Saturday, January 21, was World Hug Day, we want to share today that for us every day is a day to hug. The world is chaos but it is also wonderful. Because the world is what we project. To […]
Sharing Knowledge for a Positive Transformation
“Scientia potentia est” is a Latin aphorism meaning “knowledge is power”. We proudly share that the United Nations World Tourism Organization has chosen TOTEM Branding to launch the first Branding MOOC for the UNWTO Tourism Academy. Businesses, academia and institutions already assume that knowledge is not a pose or a fad. It is about exchanging […]
