TOTEM Times
At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the trenches of the front line of the creation, construction or transformation of brands. Sharing is knowledge, sharing creates community, sharing makes growth.
We share branding insights as a tool for positive transformation.
We believe our job and commitment is to improve the world of brands today and for those who will come after. Building a sense of connection, pride and belonging is at the core of what we do. One of the goals of this Blog is precisely to share.
Gen Z Most Popular Brands
The future of brands is written with Z. Generation Z also known as Gen Z, iGen or postmillennial, will soon become the largest cohort of consumers—and brands who want a piece of this opportunity will need to understand their tendencies and expectations. Why It Matters Gen Zers are different from older generations, because they are […]
Andy Stalman: “El branding es la principal diferencia entre ser reconocido o pasar inadvertido, es el impacto que haces en la sociedad y el planeta y, sobre todo, en las personas”
Andy Stalman, experto en branding y líder de la compañía TOTEM Branding, participó en la segunda jornada de Futurismo 2023: ‘ La fortaleza de ser únicos ’ celebrada el 21 de abril. Bajo el título “¿Eres creativo, innovador, provocativo y disruptivo? Tu marca ha dejado de ser un producto, servicio o destino… ahora eres una […]
We are now 5000 Totemites!
To make a person a valuable member of a community, we must first provide value. Why It Matters Why is building a community critical to a brand’s success? People crave community now more than ever. For businesses, this means that community is critical to success. A community is important to people’s culture and identity, as […]
Why Register & Protect Trademarks?
If you don’t register and protect your brand, you won’t be able to sleep peacefully. Be warned. Why It Matters Intellectual Property Rights (IPR), such as trademarks, designs and patents are a key driver of innovation and creativity. They allow businesses, authors, artists, designers, inventors and other creators to benefit when others use their creations […]
Our World Needs Action Now
April 22. Why It Matters “Dear Earth, I’m Sara, I’m 11 years old, and today is your day. I am very lazy to write letters, except to my grandmother and to you. I am writing to ask for your forgiveness. I see that you are suffering and we are not doing enough to take care […]
Thanks
Today we would like to express our deepest gratitude for our clients’ trust in us and for joining us on this journey into the future of brands. Why It Matters Your collaboration and support have been fundamental to the success of our company and we are very grateful for it. As a company we are […]
Emotional, Physical & Mental health matter
“Man loses his health to gain money, then loses money to regain his health”, the Dalai Lama leaves us wondering… Do we give Health the importance it deserves Do we give Health the importance it deserves? The health of the human being is the health of society and of the planet. World Health Day is […]
Los consumidores ya no compran productos, compran marcas
En un mundo en el que la innovación se considera un elemento clave para el éxito, renunciar a ser audaces e innovadores nos avoca al abismo. En un mundo en cambio continuo, las situaciones casi nunca van a ser como planeamos. Por ello se necesitan líderes capaces de responder con rapidez, de tomar decisiones valientes […]
A new Sun has been born in Paraguay
Leading brands do not predict the future, they create it. Leading brands don’t adapt to change, they generate it. That’s how we feel and think at @TOTEM Branding. And when we are fortunate enough to collaborate with leading brands, we add our experience to create the future and generate positive changes. Why It Matters Is […]
The best Brand for achieving your Dreams
Do we really give dreams the importance they deserve? Do we get the rest our body and brain need? Why It Matters Today, Friday, March 17, we celebrate World Sleep Day, with the aim of raising awareness of the importance of getting a good night’s sleep. And besides sleeping well, dreaming well, because dreams are […]
