TOTEM Times
At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the trenches of the front line of the creation, construction or transformation of brands. Sharing is knowledge, sharing creates community, sharing makes growth.
We share branding insights as a tool for positive transformation.
We believe our job and commitment is to improve the world of brands today and for those who will come after. Building a sense of connection, pride and belonging is at the core of what we do. One of the goals of this Blog is precisely to share.
8 Reasons to Believe in 2023
An optimist sees an opportunity in every setback, a pessimist sees a setback in every opportunity. Paraphrasing Winston Churchill, we face this complex and exciting 2023. We never lose our optimism, especially now. Here are 8 reasons for optimism in 2023: Why It Matters 1. The TOTEMIZATION of brands. Successful brands are increasingly human, with […]
Thank you for choosing us, for sharing and for believing. Here’s to an inspiring and magical 2023!
Magic, hope, illusion to continue creating and transforming better brands. Why It Matters There are few things, professionally speaking, than sharing the journey to the future of brands with good people, talented, inspiring, committed, creative and with good vibes. Being grateful is essential to fully appreciate and enjoy the journey. Being grateful for what we […]
Branding & the Triumph of Passion
The magic was in the night in Qatar. A script that not even Netflix would have dreamed of for a World Cup Final. An explosion of joy for the Argentine National Team, which won its third star in a long-suffering and well-deserved way. Why It Matters A movie final in which nothing was missing, the […]
What clients say about TOTEM Branding
“A good reputation is more valuable than money”. Why It Matters Marketing is what you say about yourself, Branding is what others say about you. How many times have you searched yourself in Google? Is it important what people say about us? Do you care about what people share about you? At TOTEM Branding we […]
The World Cup of Football & Brands
Five things about brands that this 2022 Soccer World Cup has left us so far. An event where, in addition to soccer, Branding is the second protagonist. Why It Matters 1. Brands are the undisputed stars of the World Cup: Messi, Cristiano, Mbappé, Hakimi, Modrić, Nike, Adidas, Puma, Argentina, Brazil, Morocco, France, Coca Cola, Visa, […]
El presente y futuro pertenecen a las marcas con propósito
El presente y futuro pertenecen a las marcas con propósito. Leer Noticia Completa
The human being & brands in search of meaning
Having a clear “why” we will be able to face all the “hows”. Something that applies to both people and brands. Simple to say, complex to do. Why It Matters Whenever we talk about life, we always try to find an explanation, a meaning or a purpose for it, and it is not unusual to […]
Happy 10th Anniversary, Viva!
Viva Centros Comerciales celebrates 10 years contributing to the development and transformation of the shopping center industry in Colombia. And we want to celebrate and share it. Why It Matters Viva, from Grupo Éxito, is the brand of the largest shopping center chain in Colombia; and Grupo Éxito is the largest and best-selling retailer in […]
Branding must not be perfect, it must be authentic
Knowing a brand generates behavior, loving it, engagement. Creating commitment is never easy but it is worth every second of time invested. Why It Matters Buying is an act of love with brands, because you choose that brand above all others. These brands have put relationships before transactions. Emotions drive buying decisions, not logic. Emotions […]
The World Cup of Football & Brands
Brands are the undisputed protagonists of the 2022 Football World Cup: Messi, Cristiano, Mbappé, Nike, Adidas, Puma, Argentina, Brazil, Spain, France, Coca Cola, Visa, Amazon, Twitter, YouTube, FIFA… This is the most followed event in world sport This is the most followed event in world sport. A celebration where, in addition to soccer, branding is […]
