TOTEM Times
At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the trenches of the front line of the creation, construction or transformation of brands. Sharing is knowledge, sharing creates community, sharing makes growth.
We share branding insights as a tool for positive transformation.
We believe our job and commitment is to improve the world of brands today and for those who will come after. Building a sense of connection, pride and belonging is at the core of what we do. One of the goals of this Blog is precisely to share.
What clients say about TOTEM Branding
“A good reputation is more valuable than money”. Why It Matters Marketing is what you say about yourself, Branding is what others say about you. How many times have you searched yourself in Google? Is it important what people say about us? Do you care about what people share about you? At TOTEM Branding we […]
The World Cup of Football & Brands
Five things about brands that this 2022 Soccer World Cup has left us so far. An event where, in addition to soccer, Branding is the second protagonist. Why It Matters 1. Brands are the undisputed stars of the World Cup: Messi, Cristiano, Mbappé, Hakimi, Modrić, Nike, Adidas, Puma, Argentina, Brazil, Morocco, France, Coca Cola, Visa, […]
El presente y futuro pertenecen a las marcas con propósito
El presente y futuro pertenecen a las marcas con propósito. Leer Noticia Completa
The human being & brands in search of meaning
Having a clear “why” we will be able to face all the “hows”. Something that applies to both people and brands. Simple to say, complex to do. Why It Matters Whenever we talk about life, we always try to find an explanation, a meaning or a purpose for it, and it is not unusual to […]
Happy 10th Anniversary, Viva!
Viva Centros Comerciales celebrates 10 years contributing to the development and transformation of the shopping center industry in Colombia. And we want to celebrate and share it. Why It Matters Viva, from Grupo Éxito, is the brand of the largest shopping center chain in Colombia; and Grupo Éxito is the largest and best-selling retailer in […]
Branding must not be perfect, it must be authentic
Knowing a brand generates behavior, loving it, engagement. Creating commitment is never easy but it is worth every second of time invested. Why It Matters Buying is an act of love with brands, because you choose that brand above all others. These brands have put relationships before transactions. Emotions drive buying decisions, not logic. Emotions […]
The World Cup of Football & Brands
Brands are the undisputed protagonists of the 2022 Football World Cup: Messi, Cristiano, Mbappé, Nike, Adidas, Puma, Argentina, Brazil, Spain, France, Coca Cola, Visa, Amazon, Twitter, YouTube, FIFA… This is the most followed event in world sport This is the most followed event in world sport. A celebration where, in addition to soccer, branding is […]
Building a Better Society Through Brands
As part of our commitment to build a better society through trademarks, we are very happy and proud that TOTEM Branding continues to be present for another year on the board of INTA (International Trademark Association). Why It Matters INTA is a worldwide association of trademark owners and professionals dedicated to: – Support brands and […]
4,444 Hearts Beating Together
Communities grow around shared values that motivate and mobilize the people who form them and act as an element of inclusion and belonging. We are inspired to see the totemite community grow around the world. Why It Matters At TOTEM Branding we believe that hearts can unite and beat together through networks and we want […]
A World with 8 Billion Stories
Every person on this planet has a story. Between today and this Sunday, the 8 billionth person will be born on Earth. We immediately think it will be in China or India. However, it could well be in Madrid, Buenos Aires or Melbourne. In 1800 we were one billion In 1800 we were one billion. […]
