TOTEM Times
At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the trenches of the front line of the creation, construction or transformation of brands. Sharing is knowledge, sharing creates community, sharing makes growth.
We share branding insights as a tool for positive transformation.
We believe our job and commitment is to improve the world of brands today and for those who will come after. Building a sense of connection, pride and belonging is at the core of what we do. One of the goals of this Blog is precisely to share.
Thank you for choosing us, for sharing and for believing. Here’s to an inspiring and magical 2023!
Magic, hope, illusion to continue creating and transforming better brands. There are few things, professionally speaking, than sharing the journey to the future of brands with good people, talented, inspiring, committed, creative and with good vibes. Being grateful is essential to fully appreciate and enjoy the journey. Being grateful for what we have shared, what […]
Branding & the Triumph of Passion
The magic was in the night in Qatar. A script that not even Netflix would have dreamed of for a World Cup Final. An explosion of joy for the Argentine National Team, which won its third star in a long-suffering and well-deserved way. A movie final in which nothing was missing, the joy, the anguish, […]
What clients say about TOTEM Branding
“A good reputation is more valuable than money”. Marketing is what you say about yourself, Branding is what others say about you. How many times have you searched yourself in Google? Is it important what people say about us? Do you care about what people share about you? At TOTEM Branding we help every day […]
The World Cup of Football & Brands
Five things about brands that this 2022 Soccer World Cup has left us so far. An event where, in addition to soccer, Branding is the second protagonist. 1. Brands are the undisputed stars of the World Cup: Messi, Cristiano, Mbappé, Hakimi, Modrić, Nike, Adidas, Puma, Argentina, Brazil, Morocco, France, Coca Cola, Visa, Amazon, Twitter, YouTube, […]
El presente y futuro pertenecen a las marcas con propósito
El presente y futuro pertenecen a las marcas con propósito. Leer Noticia Completa
The human being & brands in search of meaning
Having a clear “why” we will be able to face all the “hows”. Something that applies to both people and brands. Simple to say, complex to do. Whenever we talk about life, we always try to find an explanation, a meaning or a purpose for it, and it is not unusual to find several answers […]
Happy 10th Anniversary, Viva!
Viva Centros Comerciales celebrates 10 years contributing to the development and transformation of the shopping center industry in Colombia. And we want to celebrate and share it. Viva, from Grupo Éxito, is the brand of the largest shopping center chain in Colombia; and Grupo Éxito is the largest and best-selling retailer in Colombia. For our […]
Branding must not be perfect, it must be authentic
Knowing a brand generates behavior, loving it, engagement. Creating commitment is never easy but it is worth every second of time invested. Buying is an act of love with brands, because you choose that brand above all others. These brands have put relationships before transactions. Emotions drive buying decisions, not logic. Emotions take precedence, the […]
The World Cup of Football & Brands
Brands are the undisputed protagonists of the 2022 Football World Cup: Messi, Cristiano, Mbappé, Nike, Adidas, Puma, Argentina, Brazil, Spain, France, Coca Cola, Visa, Amazon, Twitter, YouTube, FIFA… This is the most followed event in world sport. A celebration where, in addition to soccer, branding is the second protagonist. The 2022 World Cup is the […]
Building a Better Society Through Brands
As part of our commitment to build a better society through trademarks, we are very happy and proud that TOTEM Branding continues to be present for another year on the board of INTA (International Trademark Association). INTA is a worldwide association of trademark owners and professionals dedicated to: – Support brands and intellectual property (IP). […]
