TOTEM Times
At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the trenches of the front line of the creation, construction or transformation of brands. Sharing is knowledge, sharing creates community, sharing makes growth.
We share branding insights as a tool for positive transformation.
We believe our job and commitment is to improve the world of brands today and for those who will come after. Building a sense of connection, pride and belonging is at the core of what we do. One of the goals of this Blog is precisely to share.
It’s Time for your Company to Activate the TOTEM-Sign
In uncertain times, only one thing is certain: the power of a brand to get through crises and emerge stronger. Why It Matters When companies in trouble ask: What is the superpower of a successful company?, the answer is always the same: a great brand. Companies that do not know or have not known how […]
Believing in Branding
Choosing TOTEM Branding so that your brand stops having just customers and starts having true believers can be a smart strategic decision for several reasons: Why It Matters Branding Expertise: TOTEM has a team of experts with extensive experience in creating and managing successful brands. They understand the fundamental principles of branding and know how […]
Creating Real Brand Changes
A sense of belonging gives us the confidence and security that we are part of something bigger than ourselves. Why It Matters It gives us the opportunity to share experiences and learning and makes us feel important and valuable. When we are part of a beloved, admired and respected brand, we feel more motivated and […]
Andy Stalman: “La historia confirma que invertir en marca es la mejor inversión para cualquier empresa”
Andy Stalman desarrolló proyectos en los cinco continentes y cuenta con más de 25 años de experiencia en el mundo del branding, Es cofundador y CEO de Totem Branding, de gran prestigio a nivel global. Como referente del ámbito de posicionamiento de marcas, conversamos con él durante la ExpoNegocios. Leer Noticia Completa
Andy Stalman: “Una marca que solamente vive para ganar dinero termina siendo una marca pobre”
La sociedad de hoy lamentablemente está regida por el miedo, que domina, frena y controla. De qué manera las marcas, que viven en un ecosistema en el que se promueve el miedo, pueden transformarlo en amor, fue el tema de la ponencia que brindó Andy Stalman, director general de Totten Branding, una de las compañías […]
The Battle for Talent
7 out of 10 companies have problems finding workers. Why It Matters Nowadays, for many companies, it is easier to win a customer than to get a qualified employee. This phrase, strange as it may seem, was told to us by the CEO of one of the world’s largest companies. In other words, the battle […]
THANK YOU
Dear TOTEM Branding clients, Why It Matters On behalf of the entire team, we would like to express our sincere thanks for trusting us and believing in our purpose and the values we share. We know there are many options in the market, but choosing us as your strategic branding partner means a lot to […]
Preparing for the 2nd half of 2023 & Beyond
Attention, time travelers! It’s time to start your well-deserved vacation. We want to motivate you to stay tuned after your return to discover the fascinating panorama that the exciting year 2024 has in store for us. Ready to take off into a universe of possibilities? Why It Matters Imagine a vibrant future, where opportunities unfold […]
Killing a Powerful Icon
How long does a rebranding process take? Months? Weeks? Hours? Less? The time it takes to write a tweet? Why It Matters The fast-paced world we live in is always looking for ways to surprise us. And these days the rebranding of instantaneity has arrived. The highly recognized Twitter, responsible for one of the most […]
Great Brands, Great Stories
A lot is happening in the world of sports, Lionel Messi has moved from PSG to Inter Miami, presented this week, Carlos Alcaraz has won Wimbledon, and this week also the 2023 Women’s World Cup kicks off in Australia and New Zealand, an event of great importance that already has more than one million tickets […]
