TOTEM Times
At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the trenches of the front line of the creation, construction or transformation of brands. Sharing is knowledge, sharing creates community, sharing makes growth.
We share branding insights as a tool for positive transformation.
We believe our job and commitment is to improve the world of brands today and for those who will come after. Building a sense of connection, pride and belonging is at the core of what we do. One of the goals of this Blog is precisely to share.
¿Qué es Branding Educativo?
El branding educativo es el proceso de creación, desarrollo, gestión y proyección de una marca educativa. El branding es solamente una parte de todo lo que conforma la Mercadotecnia Educativa. Leer Noticia Completa
TOTEM Loves Panama
TOTEM Branding loves Panama and we work for Panama to love TOTEM Branding. Why It Matters We create, transform and build brands around the world. And we have the honor of being the first International Branding Agency with operations in 5 continents, transforming companies, cultures, processes and teams through the creation and evolution of brands […]
Evolving the Customer Journey, improving the Brand Experience
The physical space, which was often considered dispensable with the advent of the Internet and online sales, has been strengthened by the pandemic. More than ever we have seen the vital need that every human being has to interact with others in the physical world. While digitalization has opened up a new landscape, it is […]
SuperApps
We use many mobile apps every day. Apps are changing our everyday lives. Today’s generation is switching from app to app, depending on what they need to do, while big platforms are working on “super apps.” The average user has 80 apps downloaded on their phone The average user has 80 apps downloaded on their […]
Andy Stalman, cofundador y CEO de Totem Branding: “Las marcas van a valer más por sus relaciones que por sus activos físicos”
Andy Stalman es considerado uno de los especialistas más prestigiosos del mundo en ‘branding’, en estrategia de marca, personal como de empresa. Autor de tres ‘best sellers’: ‘BrandOffOn. El Branding del Futuro’, ‘Humanoffon: ¿Está internet cambiándonos como seres humanos?’ y ‘Totem: Transformando clientes en creyentes’. Leer Noticia Completa
Lagoh, Best European Development
Lagoh, the largest leisure and shopping center in Seville is also the most awarded. Why It Matters Once again we are very proud and happy to share that one of TOTEM Branding’s outstanding projects, Lagoh, in Seville, has received another important award: at the European Design & Development Awards, the prize for the best new […]
The Power of Omnichannel
Did you know that companies with omnichannel customer engagement strategies retain on average 89% of their customers? Why It Matters This is compared to a 33% customer retention rate for companies with weak omnichannel strategies. The number of companies investing in the omnichannel experience has jumped from 20% to more than 80% since 2012. And […]
How the Internet changed Consumer behaviors
Has the internet changed us as consumers? Indeed it had. Why It Matters The internet has had a profound impact on almost every aspect of our lives, changing the way we shop, communicate, learn, work, and even share. And the way we interact with brands. The relationship between the internet and branding is increasingly important […]
¡Welcome to TOTEM Branding, Kemmy!
At TOTEM Branding we are happy to welcome Kemmy. Why It Matters We are excited that the team is getting bigger and better with your arrival. Kemmy is an expert in purposeful branding and joins us as regional partner for Central America, Mexico and the Caribbean and leads TOTEM’s growth strategy from Panama. She has […]
Business Superheros
“If you think you are too small to make a difference, you haven’t spent the night with a mosquito.” African proverb. Why It Matters SMEs represent about 90% of all businesses globally and by some estimates, make up roughly 70% of employment and global GDP. Small and medium businessmen are not businessmen, they are heroes. […]
