TOTEM Times:
Design & Branding
10 Years of Pride in the Pork Industry
10 years of work, 10 years of values, 10 years of effort and sacrifice, 10 years of pride in the pork sector. In TOTEM Branding we are proud to have been invited to participate in the celebration of the tenth anniversary of the Interprofessional of the Spanish White-Capped Swine (Interporc). In this important event, the […]
TOTEM Loves Panama
TOTEM Branding loves Panama and we work for Panama to love TOTEM Branding. We create, transform and build brands around the world. And we have the honor of being the first International Branding Agency with operations in 5 continents, transforming companies, cultures, processes and teams through the creation and evolution of brands that initiate operations […]
Evolving the Customer Journey, improving the Brand Experience
The physical space, which was often considered dispensable with the advent of the Internet and online sales, has been strengthened by the pandemic. More than ever we have seen the vital need that every human being has to interact with others in the physical world. While digitalization has opened up a new landscape, it is […]
Lagoh, Best European Development
Lagoh, the largest leisure and shopping center in Seville is also the most awarded. Once again we are very proud and happy to share that one of TOTEM Branding’s outstanding projects, Lagoh, in Seville, has received another important award: at the European Design & Development Awards, the prize for the best new European development of […]
The Power of Omnichannel
Did you know that companies with omnichannel customer engagement strategies retain on average 89% of their customers? This is compared to a 33% customer retention rate for companies with weak omnichannel strategies. The number of companies investing in the omnichannel experience has jumped from 20% to more than 80% since 2012. And Branding is an […]
Business Superheros
“If you think you are too small to make a difference, you haven’t spent the night with a mosquito.” African proverb. SMEs represent about 90% of all businesses globally and by some estimates, make up roughly 70% of employment and global GDP. Small and medium businessmen are not businessmen, they are heroes. Carrying out their […]
Gen Z Most Popular Brands
The future of brands is written with Z. Generation Z also known as Gen Z, iGen or postmillennial, will soon become the largest cohort of consumers—and brands who want a piece of this opportunity will need to understand their tendencies and expectations. Gen Zers are different from older generations, because they are the first consumers […]
Why Register & Protect Trademarks?
If you don’t register and protect your brand, you won’t be able to sleep peacefully. Be warned. Intellectual Property Rights (IPR), such as trademarks, designs and patents are a key driver of innovation and creativity. They allow businesses, authors, artists, designers, inventors and other creators to benefit when others use their creations and inventions. The […]
Thanks
Today we would like to express our deepest gratitude for our clients’ trust in us and for joining us on this journey into the future of brands. Your collaboration and support have been fundamental to the success of our company and we are very grateful for it. As a company we are proud to work […]
A new Sun has been born in Paraguay
Leading brands do not predict the future, they create it. Leading brands don’t adapt to change, they generate it. That’s how we feel and think at @TOTEM Branding. And when we are fortunate enough to collaborate with leading brands, we add our experience to create the future and generate positive changes. Is it possible to […]
