TOTEM Times:
Design & Branding
Un propósito y Millones de Alumnos
TOTEM Live se ha consolidado como un espacio de entrevistas muy inspirador, no solo para los extraordinarios invitados que comparten sus experiencias y visiones, sino también para la comunidad que nos acompaña episodio tras episodio. Juntos, estamos disfrutando de esta cuarta temporada, donde seguimos explorando temas de relevancia para el futuro y el presente, desde […]
Razones para no perderse TOTEM Live
La temporada 4 de TOTEM Live sigue dando que hablar, tras notables episodos con Alejandra Ravera, Isa Q, Magaly Regalado, Mariano Castro, Sonia Acosta, Sergio Gajardo, Edgardo Regatky, Pilar Montero, Ander Torinos, Álvaro Regueira, Jacqueline Mora, Laureano Turienzo, David Calle, Lolo Garner, Mateo Salvatto, César Val, Mariano Braga y Nataly Londoño, episodios imperdibles como los […]
Claves para Destacar en el Retail
TOTEM Live no es solo un espacio de entrevistas, es un punto de encuentro para mentes curiosas y corazones apasionados. En esta 4ta. temporada, seguimos explorando temas que importan, desde el retail, el futuro del trabajo y la educación hasta la innovación sostenible y el impacto social. Lo que significa Nuestros invitados, líderes en sus […]
Retail, a Pillar of Society
Retail, the Living Soul of Our Communities. Why It Matters Imagine a world without stores, without large shopping malls and local markets. It would be a world without the bustle and energy that makes us feel connected and alive. Retail is much more than just a point of sale; it is the vibrant pulse that […]
Values, the Pillars of a Great Brand
In the vast universe of branding, values shine like stars in the night, illuminating the path of brands towards authenticity and connection with their audience. Why It Matters Silent guardians of essence, values are not just words; they are deep roots that sustain a brand’s identity, rooting it in the fertile soil of integrity. What […]
Branding, a vast Loom of Emotions
In the bustling arena where brands and messages intertwine, how does a company emerge from the crowd? The answer lies in an art as old as humanity itself: the power of storytelling. Why It Matters Telling a tale or a story is one of the best things a brand can do to achieve its branding […]
Surfing the Waves of Branding
In the intense digital ocean of the Internet, people seek inspiration and information, and brands, those TOTEMs that guide motivations and desires, navigate, spreading their sails in search of unknown destinations, leaving luminous traces in the dark night of global branding. A resonant echo, both in the abysses and on the summits. Because the Internet […]
Living the Total Experience (TX)
Each positive experience creates an emotional bond that strengthens the brand identity in people’s minds and hearts. Experience and branding are intrinsically intertwined Experience and branding are intrinsically intertwined. Every interaction with an employee, user or customer is an opportunity to reinforce and bring the brand promise to life. It is through these coherent, genuine […]
Love for Brands that transcends borders
In the vibrant world of branding, love is the secret ingredient that transforms brands into unforgettable experiences and lasting connections. Like the romance between two kindred souls, love in branding goes beyond the superficial and dives deep into the hearts of consumers, employees, suppliers, in short, all stakeholders. Why It Matters Imagine a brand that […]
A BrandCamp to Learn, Share & Breathe Branding
In TOTEM Branding we are in luck and we have great news, because from June 24 to 28, 2024, organized by TOTEM Branding Academy, the BrandCamp “Reinventing the Future of Brands” with Mr. Branding Andy Stalman will take place at ESDEN Business School. Why It Matters The BrandCamp, using active teaching methods such as problem-based […]
