TOTEM Times:
Design & Branding
Brands & Belonging
Belonging is purpose, connection, empathy and most importantly is community. As a community, we have increased our judgement of values, exposing disparity and diversity in them and noting that each and one of us must show our role in the system. Community has many aspects but one that is key for people is the affinity […]
The importance of Purpose
Successful companies were founded with a main purpose, and successful companies have known and know how to evolve the purpose without losing its essence. Purpose is the reason a brand exists. It is the underlying essence that makes a brand relevant and necessary for people. Purpose sits firmly at the center of a brand’s culture […]
Shopping Trends
At TOTEM Branding as leaders in branding for the retail sector, with expertise in solutions centered on people, and continually innovating, with sustainable solutions, the true protagonist is our customer who is at the heart of experiences. In this changing world, at TOTEM Branding we have the pride and responsibility of being one of the […]
8 consumer trends for the “new reality”
Back to school, back to work, back to a new reality. To be able to manage well in the remainder of the year and for those who prepare strategic plans for 2022 we share the 8 most powerful trends among consumers and brands in this “new reality”. 1 HUMANIZATION They look for transparent, honest, reliable […]
Metabranding: To infinity and beyond
“Instead of looking at a screen, we will be able to live and share an experience”… This is how Mark Zuckerberg began his speech about the metaverse. For curious minds, the word metaverse is composed of the prefix meta-, which in Greek means “beyond”; and verse, referring to the universe. Apart from being able to […]
Branding as the best tool for Sustainability Development Goals
A sustainable brand is one that has successfully integrated environmental, economic and social issues into the range of its business beliefs and operations. But today many companies that consider themselves to be sustainable only meet one-third of this goal. Branding is a powerful tool for a company to live and tell what they believe and […]
Branding Matters
Three decades ago 95% of the average corporation’s value consisted of tangible assets. Today 75% of that average corporation’s value is intangible. Corporate brand and reputation represent more than 40% of the top company’s market capitalization. A business’s most valuable asset is its good name, its brand and reputation, because behind every successful business there […]
