TOTEM Times:
Design & Branding
Purpose: The Beacon of Brands
At the heart of every successful company lies a fundamental purpose, an essence that transcends time and evolves without losing its authenticity. Why It Matters This purpose is a brand’s raison d’être, the beacon that lights its way and makes it relevant in an ever-changing world. In uncertain, dark or turbulent times, this light shines […]
CX (Customer Experience) at the core
CX is in our DNA. Beyond brands, we build relationships. In the world of branding, where creativity and strategy intertwine, Customer Experience (CX) is the cornerstone that contributes to our success at TOTEM Branding Why It Matters It’s not just about creating valuable, beloved, meaningful, transcendent brands, but about cultivating strong and lasting relationships with […]
#8Hugs Challenge
We live in times of high speed, in communication, in relationships, in moments. Speed is the enemy of quality, of depth. Is there any gesture that can make us stop for a few seconds to slow down, think, reconnect and achieve an authentic connection? Why It Matters In order to value and quantify the importance […]
Joyful Brands Yield Higher Dividends
What if we were wrong all this time in thinking that joy only happens at the end, after the process? What if happiness had always been there driving the path to the goal, if joy was the whole game and not just the end? Are you happy because you won? Or do you win because […]
Disconnect to Reconnect
This year, at TOTEM Branding we are encouraging our team to enjoy their holidays not only to relax and rejuvenate, but also to engage in positive actions that make an impact. Here are some inspiring ideas we have shared with our team: Why It Matters Connect with Nature: Explore national parks, mountains, beaches, and other […]
Super Team TOTEM
At TOTEM Branding, we are inspired by superheroes, not because of their capes and powers, but because of their bravery and ability to join forces for the common good. Our team is like a league of superheroes, each with unique superpowers that, combined, create a higher power to shape the future of branding. Why It […]
Transforming the World, One Brand at a Time, with Projects Across the 5 Continents
We want to highlight that in the multitudinous world of brand creation, TOTEM Branding stands out as a benchmark for innovation, creativity and excellence, through the media, clients, colleagues, community, etc. Why It Matters With projects developed on five continents and more than 40 years of combined experience, we not only create and transform brands, […]
Tourism Challenges 2024
With the arrival of summer and vacations, rest and renewal are essential to be prepared for the constant challenges that the world poses us every day. And we can say that the world of tourism is an essential activity and market particularly in this part of the year. The future of tourism is full of […]
Branding, Love & Sports
What an incredible moment we are living in! In the midst of the quarterfinals of the Copa América and the Euro Cup, and with the Olympic Games just around the corner, it is impossible not to feel how sport excites us, unites us and inspires us to be better. This is a time of passion, […]
Culture & Continuous Development
The only way to grow an organization is to grow its people. Leading with purpose, vision and action helps elevate your company to new heights. In this context, upskilling and reskilling can help transform your company and brand to better reach the future. Why It Matters A future in which change and uncertainty will be […]
