TOTEM Times:
Design & Branding
Happy Thanksgiving!
Gratitude is the heart of Branding. This Thanksgiving, we pause to reflect on the incredible journey we’ve shared with our team, partners, and clients. We gathered as a team to reflect, celebrate, and share gratitude for the extraordinary year we’ve had together. At TOTEM Branding, we believe that our strongest foundation is our people—the creativity, […]
Experiences that Transform our Vision of Branding
The Brandoffon and TOTEM books are more than just readings: they are experiences that transform our vision of branding and what it really means to connect. Reading them gives us the key to a new type of leadership in a world saturated with superficiality. By reading or giving these books as a gift, you are […]
Black Friday
Black Friday, this whirlwind of offers and discounts that ravages our wallets and our sanity every year, is much more than just a date on the calendar. Is it a mirror that reflects our society, with its lights and shadows, its desires and its contradictions? Born in the 1960s in Philadelphia, “Black Friday” was initially […]
25 key trends and insights that will define the future of branding
The world of branding is in constant flux, evolving at an unprecedented pace. To stay ahead of the curve and build -transform- brands that resonate with tomorrow’s consumers, it’s essential to understand the forces shaping this dynamic landscape. Core Trends Purpose-Driven: Brands must go beyond profit and focus on social and environmental impact. Authenticity: Building […]
The future starts now!
7 weeks to go until 2025. Continuing our series on the future, the TOTEM Branding team shares today strategic trends in technology. Because the future begins now, 2025 challenges us to adopt strategic innovation in 3 key areas: 🔒 1. Artificial Intelligence Imperatives and Risks Agent AI: Systems capable of planning and executing tasks autonomously. […]
Better than predicting the future is creating it
There are 7 weeks and 1 day left until the start of 2025. This is the time of year to rethink strategies, embrace new beginnings, and position yourself as leaders who not only understand trends, but also transform them into opportunities. Here is a first batch of a series of installments that will be shared […]
Is Artificial Intelligence the true revolution?
The true revolution isn’t AI replacing humans, but the renaissance of humanity in a world where we coexist with artificial intelligence. We stand on the brink of a new era defined by the unprecedented convergence of humanity and AI. This inevitable fusion is reshaping the foundations of the present and the future, giving rise to […]
Will AI replace Human Beings?
The real revolution is not AI replacing the human being, but the rebirth of the human in a world where we live with artificial intelligence. We are on the verge of a new era defined by the unprecedented convergence between humanity and AI. This inevitable fusion is reconfiguring the foundations of the present and the […]
Mallorca & TOTEM Branding, Rethinking Tourism
Mallorca is much more than a destination, it is a vibrant land, defined by its people, its quality of life, its hospitality, its light and its incomparable natural environment. At this crucial moment in its history, the island faces a great opportunity to become a world reference for responsible tourism. It is time to rethink […]
TOTEM Branding and the Journey to the Future of Branding
Years ago, TOTEM Branding was a spark of inspiration, a vision taking shape in the minds of dreamers. Today, that spark has ignited a revolution, transforming brands and reshaping industries across five continents. Now, we stand among the world’s top branding firms. This journey has been fueled by love, passion, discipline, and the extraordinary collaboration […]
