TOTEM Times:
Design & Branding
14 international awards and recognitions in 2024!
This year, at TOTEM Branding we have been honored with no less than 14 awards and recognitions granted by prestigious international, European and Latin American organizations. Among them: 🏆 Best Global Branding Agency – World Creativity Organization 🏆 Strategic Innovation Award – European Branding Summit 🏆 Recognition for Sustainability in Branding – Latin American Forum […]
Celebrating Mallorca
At TOTEM Branding, we celebrate the inspiring welcome that Mallorca’s new tourism brand has received. This initiative by the Consell de Mallorca resonates with our purpose of creating or transforming brands that unite people. “Ca Nostra” evokes a deep sense of belonging and hospitality, inviting visitors and residents to connect with the very essence of […]
Mallorca, a rebirth from its DNA
Mallorca is more than an island: it is a feeling. A place where the richness of its history, the beauty of its landscape and the welcoming character of its people converge to create something unique. At a time when destinations no longer only compete to attract visitors, but to build legacies, Mallorca is positioning itself […]
The Power of AI
Artificial Intelligence gives us power, but humans give us meaning. The more digitalization, automation and AI emerge, the more evident the value of the human becomes. The real revolution is not in algorithms, but in emotions. Not in technology, but in people. This principle transcends retail and applies to any sector that seeks relevance and […]
Generation IA
In this dawn of the AI ​​Generation –the GENIA (as we call it at TOTEM Branding)–, we are facing a paradigm shift that redefines the way brands relate to their audiences and to themselves. The GENIA is not an age group. It is a mentality, a cultural collective born from the interaction between artificial and […]
Gracias a nuestros clientes por la confianza
“Una buena reputaciĂłn es más valiosa que el dinero”. El corazĂłn de cada marca late al ritmo de las personas que le dan vida, sentido y sentimiento. Y en TOTEM Branding, creemos en el poder de conectar con esas personas a un nivel más profundo. Tenemos el privilegio de colaborar con clientes increĂbles, en los 5 […]
Happy Thanksgiving!
Gratitude is the heart of Branding. This Thanksgiving, we pause to reflect on the incredible journey we’ve shared with our team, partners, and clients. We gathered as a team to reflect, celebrate, and share gratitude for the extraordinary year we’ve had together. At TOTEM Branding, we believe that our strongest foundation is our people—the creativity, […]
Experiences that Transform our Vision of Branding
The Brandoffon and TOTEM books are more than just readings: they are experiences that transform our vision of branding and what it really means to connect. Reading them gives us the key to a new type of leadership in a world saturated with superficiality. By reading or giving these books as a gift, you are […]
Black Friday
Black Friday, this whirlwind of offers and discounts that ravages our wallets and our sanity every year, is much more than just a date on the calendar. Is it a mirror that reflects our society, with its lights and shadows, its desires and its contradictions? Born in the 1960s in Philadelphia, “Black Friday” was initially […]
25 key trends and insights that will define the future of branding
The world of branding is in constant flux, evolving at an unprecedented pace. To stay ahead of the curve and build -transform- brands that resonate with tomorrow’s consumers, it’s essential to understand the forces shaping this dynamic landscape. Core Trends Purpose-Driven: Brands must go beyond profit and focus on social and environmental impact. Authenticity: Building […]
