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TOTEM Times:

Design & Branding



TOTEM Live is back

You asked for it and we listened: 🌟 TOTEM Live is back 🌟 More than a return, it’s an evolution. A new season, new conversations and the same unwavering purpose: to challenge the status quo and transform the way we understand brands, work, business and life. After four seasons in which together we explored the […]


Branding SUA – The Spirit of Uruguay

“We want to give passengers back the dignity of flying,” they told us at our first meeting. And we fell in love with the project. Today we are happy, proud and grateful. Developing the Branding for a new airline is a project that pushed us to fly higher. Inspired by the dream of “giving passengers […]


An unforgettable week at FITUR 2025

When tourism and good branding meet and travel together, brands go further, fly higher and better. Closing an unforgettable week at FITUR, with excellent branding, connections and a vision for the future. This week at FITUR, the International Tourism Fair, we not only celebrated the incredible present of the tourism industry, but we also explored […]


TOTEM Branding and the new Mallorca brand

At TOTEM Branding we are excited to share that Mallorca’s new brand identity, presented last December, makes its international debut at FITUR 2025, consolidating itself as a global beacon of responsible tourism. Under the slogan “Mallorca in essence, FITUR edition”, the island has dazzled in Madrid by bringing the best of its culture, gastronomy, craftsmanship […]


TOTEM Branding and FITUR 2025

FITUR 2025 begins in our home, in Madrid, and at TOTEM Branding we are excited to welcome the world. We are often asked: Why is branding crucial for tourism? In a global environment where destinations compete intensely, branding has become an indispensable strategic tool. Strong branding allows the unique characteristics of a destination to be […]


“En el mundo que viene, lo humano será el nuevo lujo”

El argentino Andy Stalman es uno de los TOP 100 mejores speakers de España, según la consultora global Thinking Heads. Leer Noticia Completa


Strengthening the Dominican Republic’s tourism branding strategy

TOTEM Branding is proud to share its participation in strengthening the Dominican Republic’s tourism branding strategy. At an event that marks a milestone for the sector, new destination brands have been presented that seek to enhance the rich diversity and unique appeal of the Caribbean country. Aware of the importance of a solid and differentiating […]


Branding, a powerful tool for knowledge and positive transformation

Tourism is one of the most dynamic and impactful industries globally, and branding plays a crucial role in shaping its future. Understanding the nuances of branding within tourism—such as how to create meaningful connections, foster loyalty, and promote sustainable practices—can redefine how destinations and experiences resonate with travelers and communities alike. Within the framework of […]


Our CEO at the Influencer Awards Spain 2025

We at TOTEM Branding 🚀 are excited to celebrate that our CEO, along with the entire team that creates and shares content that inspires and generates a positive impact on society, is a finalist in the Influencer Awards Spain! The recognition of his work as a creator of digital content fills us with joy and […]


A wish of hope, excitement, joy and optimism from TOTEM Branding

Every beginning is auspicious, every life that is born brings wishes for well-being, every new brand is a promise to give a quality product or service that is loved and appreciated by its consumers. At TOTEM Branding we want to take this opportunity to give a message to our Totemites to “officially” start the new […]