TOTEM Times:
Design & Branding
Rebranding that Multiplies Business Results: The Pirulin Case
In the world of branding, not all brands age equally. Some remain in the memory but become invisible to new generations. Why It Matters Others, however, manage to rise again, adapt, and win over new generations. This is the true essence of strategic rebranding: transforming nostalgia into a competitive advantage, tradition into relevance, and visual […]
Prezero: how you make people feel is your brand
At TOTEM Branding, we firmly believe that the most powerful brands not only say what they are, but show it and live it at every touchpoint. Why It Matters That’s why we are deeply proud and grateful to share the project for the new corporate headquarters in Madrid for PreZero Spain. PreZero is much more […]
Human Branding sounds redundant. Because branding, if it’s true, is already human.
But in a historical moment where technology scales faster than thought, where interactions are automated, and connections are fragmented, remembering the human aspect of brands is no longer obvious—it’s urgent. Why It Matters Today, talking about branding means talking about relationships, trust, experience, shared identity. And that’s not built with campaigns. It’s built with culture. […]
“Organizational culture” isn’t synonymous with after-work conversations, ping-pong, or sayings on a wall
That can add up, but if that’s all there is… you’re not building culture. You’re just surface decoration. What, then, is a real organizational culture What, then, is a real organizational culture? It’s that invisible fabric that connects what an organization believes with what it actually does. It’s the energy you feel every day, even […]
Si la marca ciudad se reduce a un logo, pierde fuerza
Entrevista con Andy Stalman, gurú del desarrollo de marcas. Propone decir la verdad con belleza y sostenerla con acción. Leer Noticia Completa
El gran final: una mirada al futuro desde todos los ángulos
TOTEM Live, que concluye su Temporada 5, es un espacio en el que se debate, conversa, filosofa, inspira, reflexiona sobre el futuro, el trabajo, la educación, el emprendimiento, la creatividad, la empresa, la innovación, la salud, las tendencias, la energía, el deporte, el planeta, la solidaridad, la sostenibilidad, entre otros temas. TOTEM LIVE T5 Episodio […]
Branding in times of total automation
🧶Tthe difference between designing for humans… and looking human. Why It Matters By 2030, we estimate, almost everything we read, hear, or share has been generated, edited, or suggested by an artificial intelligence. This potential reality has put a profound question to the test: What makes a brand remain human in a world that no […]
From Customers to Believers
🔗 When marketing and branding stop competing and start collaborating, everyone benefits. Everyone. Why It Matters In the latest issue of Forbes Peru, Andy Stalman and Giuseppe Stigliano write an article that is much more than a reflection: 👉 “From Customers to Believers” proposes a clear path to building brands with soul and results, connecting […]
Today is 8, 8 hugs. Why 8 hugs? And why every 8?
Because there are gestures that don’t need translation. Because before brands, strategies, or algorithms existed, there was this: a hug. Science confirms it Science confirms it. Hugs reduce cortisol (the stress hormone), release oxytocin (the bonding hormone), and strengthen the immune system. Hugging not only soothes the soul, it also protects the body. And there’s […]
TOTEM Branding around the world
These past few weeks have been extraordinary for several reasons. One of them is that our CEO, Andy Stalman (world-renowned as one of the leading branding experts) has championed our humanistic and transformative vision of branding at some of the most influential international events in the sector. Why It Matters At each of these venues—in […]
