TOTEM Times:
Design & Branding
El gran final: una mirada al futuro desde todos los ángulos
TOTEM Live, que concluye su Temporada 5, es un espacio en el que se debate, conversa, filosofa, inspira, reflexiona sobre el futuro, el trabajo, la educación, el emprendimiento, la creatividad, la empresa, la innovación, la salud, las tendencias, la energía, el deporte, el planeta, la solidaridad, la sostenibilidad, entre otros temas. TOTEM LIVE T5 Episodio […]
Branding in times of total automation
🧶Tthe difference between designing for humans… and looking human. By 2030, we estimate, almost everything we read, hear, or share has been generated, edited, or suggested by an artificial intelligence. This potential reality has put a profound question to the test: What makes a brand remain human in a world that no longer needs humans […]
From Customers to Believers
🔗 When marketing and branding stop competing and start collaborating, everyone benefits. Everyone. In the latest issue of Forbes Peru, Andy Stalman and Giuseppe Stigliano write an article that is much more than a reflection: 👉 “From Customers to Believers” proposes a clear path to building brands with soul and results, connecting the worlds of […]
Today is 8, 8 hugs. Why 8 hugs? And why every 8?
Because there are gestures that don’t need translation. Because before brands, strategies, or algorithms existed, there was this: a hug. Science confirms it. Hugs reduce cortisol (the stress hormone), release oxytocin (the bonding hormone), and strengthen the immune system. Hugging not only soothes the soul, it also protects the body. And there’s more: studies show […]
TOTEM Branding around the world
These past few weeks have been extraordinary for several reasons. One of them is that our CEO, Andy Stalman (world-renowned as one of the leading branding experts) has championed our humanistic and transformative vision of branding at some of the most influential international events in the sector. At each of these venues—in Miami, Madrid, Bogotá, […]
Why is authentic storytelling key today?
In a market saturated with stimuli, brands no longer compete solely for visibility. They compete for credibility. And in this context, authenticity is not an aesthetic option. It’s a strategic decision. Brand storytelling—when it’s genuine—doesn’t seek to embellish a narrative, but rather to align what the organization is, with what it communicates, and with what […]
La sostenibilidad es un deber y las marcas que no lo entiendan dejarán de importar
Tener una identidad sólida es una base poderosa, pero no garantiza relevancia en el tiempo», añade el experto en branding que ha hablado en Donostia. Leer Noticia Completa
The future isn’t coming. It’s already here, and it didn’t even knock
Let’s talk about “brands of the future” — a.k.a. the inevitable marketing apocalypse wearing smart glasses. Here’s a few sparkly concepts to warm your little innovation-starved brain: 1. Sentient Brands Not in the “Skynet but for oat milk” way (yet), but brands that adapt in real time to your mood, voice, biometrics, and online drama. […]
The Twelve Totemic Behaviors
How a TOTEM Brand Lives in the Day-to-Day 1. Begin With Belief, Not Brief. Start all work by anchoring in purpose, not performance. Ask: What do we believe? before you ask: What should we post? 2. Protect the Center. Do not drift. Say no to what is profitable but misaligned. The soul is not a […]
21st-century brands face an existential dilemma: evolve or become irrelevant.
Disruption is no longer an isolated phenomenon; it is the natural state of the market. Rigid hierarchies, bureaucratic processes, and business models built on efficiency rather than resilience have turned many organizations into cumbersome structures, unable to adapt to the pace of change. However, some brands have understood something fundamental: companies are not machines that […]
