TOTEM Times:
Design & Branding
At TOTEM Branding, we believe every brand begins with its people
When Emmanuel College (University of Queensland) entrusted us with the evolution of its brand identity, we set out to do more than refresh visuals — we set out to capture the essence of a community that, since 1911, has inspired generations. From day one, our approach was rooted in listening From day one, our approach […]
TOTEM Branding celebrates the power of purpose-driven tourism
Tourism is much more than an industry: it is a bridge between cultures, a tool for development, and a source of national pride Why It Matters Today, we would like to enthusiastically and admirably congratulate Minister David Collado Morales for being recognized as “Minister of the Americas” by UN Tourism, in an emotionally charged and […]
Can you make it to the end of this post?
In today’s digital age, attention has become one of the most valuable and scarce resources. Why It Matters The overabundance of information, content, and stimuli that users receive daily creates fierce competition to capture and maintain people’s attention. This phenomenon, known by many as the “attention economy,” poses unique challenges for brands and businesses seeking […]
Taking the benchmark shopping center brand to the next level across five continents
The Spanish Congress of Shopping Centers and Parks begins today. Why It Matters Consolidating our leadership by creating the #branding hashtag for many of the most award-winning and innovative projects in the sector. Some of our milestones, among the more than 150 projects completed, are: 🔹 Viva Centros Comerciales (Grupo Éxito, Colombia): A brand that […]
Spreading the essence of TOTEM in the Andean Region
This week we celebrate a very special year: the first anniversary of Angelica Prieto, Angie, as Director of the Andean Region at TOTEM Branding. Why It Matters In just 12 months, Angie has not only brilliantly led strategic projects, but has also inspired teams, clients, and colleagues with her vision, passion, and humanity. An excellent […]
Presenting the TOTEM Branding Radar
This is bombshell news for the branding world. Why It Matters Just as Amazon predicts what you’ll buy before you order it, at TOTEM Branding we’ve created a methodology that anticipates when a brand needs a rebranding, even before its leaders realize it. We call it the TOTEM Branding Radar. How often is a rebranding […]
Branding is the DNA of business: invisible, but decisive.
Companies often obsess over monthly and quarterly results, the campaign, the latest algorithm. But when the immediate expires, the long term takes its place. And that’s often where solid pillars like consistency, courage, and strategy are decisive. Branding isn’t just window dressing Branding isn’t just window dressing. It’s a strategic investment that defines how your […]
An undisputed icon of contemporary style and elegance
The recent passing of Giorgio Armani, invites us to reflect on the power of the first and last name as a brand. Armani leaves behind a legacy that has transcended decades, territories, and global audiences. Why It Matters He envisioned his brand as a reflection of quality, timelessness, and practicality, designed for real people rather […]
TOTEM Branding and Marca Chile
We’re back again to highlight the extraordinary experience shared by the TOTEM team and the Marca Chile team. Lo que significa Following the talk by Andy Stalman, a world leader in branding and co-founder of TOTEM Branding, at the 7th Imagen de Chile Meeting, it was time for a deep and introspective workshop. During the […]
TOTEM Branding at the 7th Imagen de Chile Meeting
The TOTEM Branding team has just returned from Chile with a swollen heart. Confirming that emotion is not an accessory in building a country brand. It’s its heart. Lo que significa At the 7th Imagen de Chile Meeting, held in Santiago before more than 400 attendees, Andy Stalman represented TOTEM Branding, sharing a vision that […]
