TOTEM Times:
Philosophy & Humanism
A father is like a great brand: he leaves a mark, inspires, and transcends
The most iconic brands are not just products or services; they are experiences, values, legacies that are built over time. A father is not just a provider or a guide, but a creator of identity, an architect of values, a builder of purpose. š¹ Fathers teach by example. As in branding, what defines a brand […]
International Womenās Day 2025
Yesterday, the world celebrated International Womenās Day. Today, the conversation continues. Because while we honor achievements, the reality is that millions of women still face barriers in the workplace, pay disparities, and limited access to leadership roles. The 2025 Glass-Ceiling Index by The Economist ranks OECD countries based on workplace gender equality, shedding light on […]
Love makes the difference
Tomorrow, February 14, is Valentine’s Day. We still need a day to remind us of the importance of love. Maybe in a world increasingly dominated by algorithms and screens, where artificial intelligence seems to dictate the pace of life, it’s easy to lose sight of what truly moves us as human beings: love. The time […]
8 benefits of hugs
In every hug lies a universal truth: at some point, we all need to feel that we belong, that we matter, that we are loved, that we are alive. Today is the 8th. Today we celebrate the power of hashtag#8hugs. At TOTEM Branding, we believe that embracingāin its broadest senseāis a transformative act. Why do […]
Happy Thanksgiving!
Gratitude is the heart of Branding. This Thanksgiving, we pause to reflect on the incredible journey we’ve shared with our team, partners, and clients. We gathered as a team to reflect, celebrate, and share gratitude for the extraordinary year we’ve had together. At TOTEM Branding, we believe that our strongest foundation is our peopleāthe creativity, […]
Experiences that Transform our Vision of Branding
The Brandoffon and TOTEM books are more than just readings: they are experiences that transform our vision of branding and what it really means to connect. Reading them gives us the key to a new type of leadership in a world saturated with superficiality. By reading or giving these books as a gift, you are […]
Joyful Brands Yield Higher Dividends
What if we were wrong all this time in thinking that joy only happens at the end, after the process? What if happiness had always been there driving the path to the goal, if joy was the whole game and not just the end? Are you happy because you won? Or do you win because […]
Disconnect to Reconnect
This year, at TOTEM Branding we are encouraging our team to enjoy their holidays not only to relax and rejuvenate, but also to engage in positive actions that make an impact. Here are some inspiring ideas we have shared with our team: Connect with Nature: Explore national parks, mountains, beaches, and other natural environments to […]
Razones para no perderse TOTEM Live
La temporada 4 de TOTEM Live sigue dando que hablar, tras notables episodos con Alejandra Ravera, Isa Q, Magaly Regalado, Mariano Castro, Sonia Acosta, Sergio Gajardo, Edgardo Regatky, Pilar Montero, Ander Torinos, Ćlvaro Regueira, Jacqueline Mora, Laureano Turienzo, David Calle, Lolo Garner, Mateo Salvatto, CĆ©sar Val, Mariano Braga y Nataly LondoƱo, episodios imperdibles como los […]
Branding, a vast Loom of Emotions
In the bustling arena where brands and messages intertwine, how does a company emerge from the crowd? The answer lies in an art as old as humanity itself: the power of storytelling. Telling a tale or a story is one of the best things a brand can do to achieve its branding objectives. Storytelling in […]
