TOTEM Times:
Design & Branding
Can you make it to the end of this post?
In today’s digital age, attention has become one of the most valuable and scarce resources. The overabundance of information, content, and stimuli that users receive daily creates fierce competition to capture and maintain people’s attention. This phenomenon, known by many as the “attention economy,” poses unique challenges for brands and businesses seeking to stand out […]
Taking the benchmark shopping center brand to the next level across five continents
The Spanish Congress of Shopping Centers and Parks begins today. Consolidating our leadership by creating the #branding hashtag for many of the most award-winning and innovative projects in the sector. Some of our milestones, among the more than 150 projects completed, are: 🔹 Viva Centros Comerciales (Grupo Éxito, Colombia): A brand that redefined the retail […]
Spreading the essence of TOTEM in the Andean Region
This week we celebrate a very special year: the first anniversary of Angelica Prieto, Angie, as Director of the Andean Region at TOTEM Branding. In just 12 months, Angie has not only brilliantly led strategic projects, but has also inspired teams, clients, and colleagues with her vision, passion, and humanity. An excellent professional and an […]
Presenting the TOTEM Branding Radar
This is bombshell news for the branding world. Just as Amazon predicts what you’ll buy before you order it, at TOTEM Branding we’ve created a methodology that anticipates when a brand needs a rebranding, even before its leaders realize it. We call it the TOTEM Branding Radar. How often is a rebranding recommended? In a […]
Branding is the DNA of business: invisible, but decisive.
Companies often obsess over monthly and quarterly results, the campaign, the latest algorithm. But when the immediate expires, the long term takes its place. And that’s often where solid pillars like consistency, courage, and strategy are decisive. Branding isn’t just window dressing. It’s a strategic investment that defines how your company is remembered, loved, and […]
An undisputed icon of contemporary style and elegance
The recent passing of Giorgio Armani, invites us to reflect on the power of the first and last name as a brand. Armani leaves behind a legacy that has transcended decades, territories, and global audiences. He envisioned his brand as a reflection of quality, timelessness, and practicality, designed for real people rather than to follow […]
TOTEM Branding and Marca Chile
We’re back again to highlight the extraordinary experience shared by the TOTEM team and the Marca Chile team. Following the talk by Andy Stalman, a world leader in branding and co-founder of TOTEM Branding, at the 7th Imagen de Chile Meeting, it was time for a deep and introspective workshop. During the workshop, we explored […]
TOTEM Branding at the 7th Imagen de Chile Meeting
The TOTEM Branding team has just returned from Chile with a swollen heart. Confirming that emotion is not an accessory in building a country brand. It’s its heart. At the 7th Imagen de Chile Meeting, held in Santiago before more than 400 attendees, Andy Stalman represented TOTEM Branding, sharing a vision that transcends borders: “Brands […]
Rebranding that Multiplies Business Results: The Pirulin Case
In the world of branding, not all brands age equally. Some remain in the memory but become invisible to new generations. Others, however, manage to rise again, adapt, and win over new generations. This is the true essence of strategic rebranding: transforming nostalgia into a competitive advantage, tradition into relevance, and visual identity into a […]
Prezero: how you make people feel is your brand
At TOTEM Branding, we firmly believe that the most powerful brands not only say what they are, but show it and live it at every touchpoint. That’s why we are deeply proud and grateful to share the project for the new corporate headquarters in Madrid for PreZero Spain. PreZero is much more than a leading […]
