TOTEM Times:
Insights & Trends
Who has the courage to create this new reality?
Power is not merely about structure. It is not about rigid hierarchies, corporate red tape, or the slow, predictable churn of conventional leadership. True power is the mastery of organized chaos—the ability to disrupt, to redefine, and in doing so, to shape a future others cannot yet see. History does not remember the brands that […]
Love makes the difference
Tomorrow, February 14, is Valentine’s Day. We still need a day to remind us of the importance of love. Maybe in a world increasingly dominated by algorithms and screens, where artificial intelligence seems to dictate the pace of life, it’s easy to lose sight of what truly moves us as human beings: love. The time […]
The real power of hugs
🤗 The power of hugs builds more human connections and more memorable brands 🤗 A good hug can change someone’s day, but what if it could also transform the way we connect as individuals, teams, and brands? The science is clear: giving hashtag#8hugsaday, for at least 6 seconds each, can improve our emotional well-being, reduce […]
Pushing the boundaries of technology
ChatGPT. Claude. DeepSeek. The AI landscape is evolving at an unprecedented pace, with each new model promising more intelligence, more context, more human-like interactions. 🚀 The AI race has just begun, and this three AI giants, each pushing the boundaries of what artificial intelligence can do. 🔹 ChatGPT (OpenAI) is known for its versatility, creativity, and strong contextual […]
Leadership Today
Leadership changes are a defining moment for any organization, but in 2024, the rate of CEO turnover has been particularly striking across industries. But beyond the numbers, the impact on branding and organizational stability reveals deeper insights into modern leadership. CEO transitions are not just organizational milestones—they are branding moments. A company’s identity is often […]
Our CEO at the Influencer Awards Spain 2025
We at TOTEM Branding 🚀 are excited to celebrate that our CEO, along with the entire team that creates and shares content that inspires and generates a positive impact on society, is a finalist in the Influencer Awards Spain! The recognition of his work as a creator of digital content fills us with joy and […]
A wish of hope, excitement, joy and optimism from TOTEM Branding
Every beginning is auspicious, every life that is born brings wishes for well-being, every new brand is a promise to give a quality product or service that is loved and appreciated by its consumers. At TOTEM Branding we want to take this opportunity to give a message to our Totemites to “officially” start the new […]
Celebrating Mallorca
At TOTEM Branding, we celebrate the inspiring welcome that Mallorca’s new tourism brand has received. This initiative by the Consell de Mallorca resonates with our purpose of creating or transforming brands that unite people. “Ca Nostra” evokes a deep sense of belonging and hospitality, inviting visitors and residents to connect with the very essence of […]
The Power of AI
Artificial Intelligence gives us power, but humans give us meaning. The more digitalization, automation and AI emerge, the more evident the value of the human becomes. The real revolution is not in algorithms, but in emotions. Not in technology, but in people. This principle transcends retail and applies to any sector that seeks relevance and […]
Generation IA
In this dawn of the AI Generation –the GENIA (as we call it at TOTEM Branding)–, we are facing a paradigm shift that redefines the way brands relate to their audiences and to themselves. The GENIA is not an age group. It is a mentality, a cultural collective born from the interaction between artificial and […]
