TOTEM Times:
Insights & Trends
Cuando uno piensa que ya llegó al final, otro piensa que recién está empezando
Después de más de 150 episodios con distintos invitados, hablando de tendencias, de todo tipo de especialidades y de branding, MUCHO branding, hoy arranca una temporada que esperamos que sea muy especial. Lo que significa Sabemos que en internet está lleno de podcasts muy interesantes, y que competir por la atención y el tiempo de […]
The true challenge of our era for every brand and every human being
Today, robotization is a reality that has transcended the realm of factories. Robots are no longer metal figures that assemble cars; they are algorithms that diagnose illnesses, logistics systems that manage deliveries, and codes that guide us in education. Why It Matters Their silent and efficient presence forces us to consider one of the most […]
TOTEM Branding at the 7th Imagen de Chile Meeting
The TOTEM Branding team has just returned from Chile with a swollen heart. Confirming that emotion is not an accessory in building a country brand. It’s its heart. Lo que significa At the 7th Imagen de Chile Meeting, held in Santiago before more than 400 attendees, Andy Stalman represented TOTEM Branding, sharing a vision that […]
Designing a culture isn’t about writing a document. It’s about igniting a movement.
It’s not every day that you get the opportunity to (literally) write the soul of an organization. That’s what we did with the PEGASUS FOUNDATION’s Cultural Identity Book. But it would be unfair to call it a project. It was much more. It meant looking beyond the manuals to understand what truly unites a team: […]
Does working from home destroy corporate culture?
To end the week, the TOTEM Branding team has this gift for all HR, talent, and culture managers, people managers, and leaders of companies and organizations. The answer to the million-dollar question mentioned in this post title: Why It Matters Amid the debates about hybrid and remote work, The Economist helps us answer it. This […]
“Traditional SEO is no longer enough.”
This isn’t a tagline, it’s a fundamental shift in how people discover information and brands Why It Matters For over two decades, Google Search has dominated how people find answers. Traditional SEO was built around keywords, backlinks, metadata, and page structure to rank on Google’s Search Engine Results Pages That dominance is being disrupted. People […]
Artifical Intelligence as a mirror of our own very essence
Artificial Intelligence also speaks to who we are. More than technology, AI is a mirror of our very essence, and an unprecedented opportunity for brands to not only speak, but to resonate with a humanity amplified like never before. We recently talked about personalized AI assistants We recently talked about personalized AI assistants. Today we […]
Branding in times of total automation
🧶Tthe difference between designing for humans… and looking human. Why It Matters By 2030, we estimate, almost everything we read, hear, or share has been generated, edited, or suggested by an artificial intelligence. This potential reality has put a profound question to the test: What makes a brand remain human in a world that no […]
Today is 8, 8 hugs. Why 8 hugs? And why every 8?
Because there are gestures that don’t need translation. Because before brands, strategies, or algorithms existed, there was this: a hug. Science confirms it Science confirms it. Hugs reduce cortisol (the stress hormone), release oxytocin (the bonding hormone), and strengthen the immune system. Hugging not only soothes the soul, it also protects the body. And there’s […]
Brands that capture attention and brands that leave a mark
The difference isn’t in how they look, but in what they convey from their truth. Why It Matters At TOTEM, we support creative branding processes that transform organizations from their core. We don’t do branding as an aesthetic task, but as a profound exercise in strategic authenticity. A practice we develop, refine, and evolve with […]
