TOTEM Times:
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TOTEM Branding and Marca Chile
We’re back again to highlight the extraordinary experience shared by the TOTEM team and the Marca Chile team. Lo que significa Following the talk by Andy Stalman, a world leader in branding and co-founder of TOTEM Branding, at the 7th Imagen de Chile Meeting, it was time for a deep and introspective workshop. During the […]
TOTEM Branding at the 7th Imagen de Chile Meeting
The TOTEM Branding team has just returned from Chile with a swollen heart. Confirming that emotion is not an accessory in building a country brand. It’s its heart. Lo que significa At the 7th Imagen de Chile Meeting, held in Santiago before more than 400 attendees, Andy Stalman represented TOTEM Branding, sharing a vision that […]
Where are the fastest-moving conversations about marketing and branding happening?
It’s not just on LinkedIn anymore. Or Instagram. Why It Matters TOTEM is now also on TikTok. Because not all knowledge is shared in carousels or PDFs. On TikTok, we talk about what’s happening each week in branding, marketing, creativity, and brands: → Trends that are setting the course. → News that you have to […]
Rebranding that Multiplies Business Results: The Pirulin Case
In the world of branding, not all brands age equally. Some remain in the memory but become invisible to new generations. Why It Matters Others, however, manage to rise again, adapt, and win over new generations. This is the true essence of strategic rebranding: transforming nostalgia into a competitive advantage, tradition into relevance, and visual […]
Reflections on nation branding and country branding
A nation’s identity is its most valuable asset, influencing its economic, diplomatic, and cultural standing. This challenge has created a strategic convergence between nation branding and country branding, two concepts that, while often used interchangeably, represent distinct approaches to a nation’s global image. Why It Matters The most forward-thinking strategies recognize that the future lies […]
You don’t have to adapt to change, you have to generate it
A phrase that is repeated a lot in the team (not least because it was coined by our CEO), and which we believe truly demonstrates the true way of approaching things. You’re almost always waiting for others to do something so you can learn from them and apply that knowledge to your life and work. […]
A meeting that will set the tone for the future
When a country decides to talk about its brand, it is deciding to talk about its essence. And there is no decision more strategic or more decisive for its future. Why It Matters The fact that Andy Stalman was invited to share his vision at the “7th Image of Chile Meeting” organized by Marca Chile […]
The way people search, interact, and decide on the internet is changing radically
At 2 years, 7 months, and 22 days old, ChatGPT processes more than 2.5 billion interactions per day. Google processes approximately 14 billion searches per day Google processes approximately 14 billion searches per day. ChatGPT received nearly 1 billion prompts per day a year ago. Gemini and other generative AIs are growing, but it’s still […]
Prezero: how you make people feel is your brand
At TOTEM Branding, we firmly believe that the most powerful brands not only say what they are, but show it and live it at every touchpoint. Why It Matters That’s why we are deeply proud and grateful to share the project for the new corporate headquarters in Madrid for PreZero Spain. PreZero is much more […]
UBBO: 180° Rebranding and the Birth of Portugal’s First Shopping Resort
At TOTEM Branding, we are passionate about being catalysts for bold transformations. This kind of transformation is exactly where a Brand Reset becomes valuable: when a brand needs to evolve its strategy, identity and experience to regain relevance and create new meaning. And few projects better illustrate that ambition than the 180° rebranding we led […]
