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Human Branding sounds redundant. Because branding, if it’s true, is already human.
But in a historical moment where technology scales faster than thought, where interactions are automated, and connections are fragmented, remembering the human aspect of brands is no longer obvious—it’s urgent. Why It Matters Today, talking about branding means talking about relationships, trust, experience, shared identity. And that’s not built with campaigns. It’s built with culture. […]
Mallorca, Ca Nostra
🌿 In December 2024, Mallorca stopped promoting itself and began redefining itself. With the strategic support of TOTEM Branding, the most iconic island in the Mediterranean launched a new brand identity that not only seeks to attract, but also to invite people to live together. Lo que significa 🌀 From promoting to signifying: Mallorca’s pivot […]
“Organizational culture” isn’t synonymous with after-work conversations, ping-pong, or sayings on a wall
That can add up, but if that’s all there is… you’re not building culture. You’re just surface decoration. What, then, is a real organizational culture What, then, is a real organizational culture? It’s that invisible fabric that connects what an organization believes with what it actually does. It’s the energy you feel every day, even […]
Si la marca ciudad se reduce a un logo, pierde fuerza
Entrevista con Andy Stalman, gurú del desarrollo de marcas. Propone decir la verdad con belleza y sostenerla con acción. Leer Noticia Completa
Artifical Intelligence as a mirror of our own very essence
Artificial Intelligence also speaks to who we are. More than technology, AI is a mirror of our very essence, and an unprecedented opportunity for brands to not only speak, but to resonate with a humanity amplified like never before. We recently talked about personalized AI assistants We recently talked about personalized AI assistants. Today we […]
El gran final: una mirada al futuro desde todos los ángulos
TOTEM Live, que concluye su Temporada 5, es un espacio en el que se debate, conversa, filosofa, inspira, reflexiona sobre el futuro, el trabajo, la educación, el emprendimiento, la creatividad, la empresa, la innovación, la salud, las tendencias, la energía, el deporte, el planeta, la solidaridad, la sostenibilidad, entre otros temas. TOTEM LIVE T5 Episodio […]
Branding in times of total automation
🧶Tthe difference between designing for humans… and looking human. Why It Matters By 2030, we estimate, almost everything we read, hear, or share has been generated, edited, or suggested by an artificial intelligence. This potential reality has put a profound question to the test: What makes a brand remain human in a world that no […]
From Customers to Believers
🔗 When marketing and branding stop competing and start collaborating, everyone benefits. Everyone. Why It Matters In the latest issue of Forbes Peru, Andy Stalman and Giuseppe Stigliano write an article that is much more than a reflection: 👉 “From Customers to Believers” proposes a clear path to building brands with soul and results, connecting […]
Today is 8, 8 hugs. Why 8 hugs? And why every 8?
Because there are gestures that don’t need translation. Because before brands, strategies, or algorithms existed, there was this: a hug. Science confirms it Science confirms it. Hugs reduce cortisol (the stress hormone), release oxytocin (the bonding hormone), and strengthen the immune system. Hugging not only soothes the soul, it also protects the body. And there’s […]
What would you do if you could have an assistant that knows your brand as well as you do?
Artificial intelligence is no longer a distant promise or a tool exclusive to technical teams. Today, any professional can create their own personalized assistant in ChatGPT. And that has much more impact than it seems. An assistant isn’t simply a bot that answers questions An assistant isn’t simply a bot that answers questions. It’s a […]
