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TOTEM Branding around the world
These past few weeks have been extraordinary for several reasons. One of them is that our CEO, Andy Stalman (world-renowned as one of the leading branding experts) has championed our humanistic and transformative vision of branding at some of the most influential international events in the sector. Why It Matters At each of these venues—in […]
Brands that capture attention and brands that leave a mark
The difference isn’t in how they look, but in what they convey from their truth. Why It Matters At TOTEM, we support creative branding processes that transform organizations from their core. We don’t do branding as an aesthetic task, but as a profound exercise in strategic authenticity. A practice we develop, refine, and evolve with […]
Why is authentic storytelling key today?
In a market saturated with stimuli, brands no longer compete solely for visibility. They compete for credibility. And in this context, authenticity is not an aesthetic option. It’s a strategic decision. Brand storytelling—when it’s genuine—doesn’t seek to embellish a narrative, but rather to align what the organization is, with what it communicates, and with what […]
La sostenibilidad es un deber y las marcas que no lo entiendan dejarán de importar
Tener una identidad sólida es una base poderosa, pero no garantiza relevancia en el tiempo», añade el experto en branding que ha hablado en Donostia. Leer Noticia Completa
Not all cultures are visible. But they are all felt
Many companies love to talk about culture. They prepare presentations, define values, design internal campaigns. But at TOTEM, we know that culture isn’t designed with aesthetics. It’s forged with decisions. Why It Matters Culture is the silent conversation between what an organization says it values and what it truly prioritizes when there’s no focus, no […]
Hugs are the refuge we give and receive in the moments we need them most
Today is the 8th: hashtag #8Hugs ✨ Today, like every 8th, together with the TOTEM Branding community, we celebrate the transformative power of this simple but powerful action. Why It Matters Let’s not underestimate the power of the 8 hugs in times of crisis, anxiety, and uncertainty. The power of the 8 hugs is limitless. […]
Ego gets you to the edge, humility keeps you from jumping off it
🧠 Top 20 Discoveries of the 21st Century (Actual Discoveries, Not Just Advancements) Why It Matters Higgs Boson Particle (2012) – Proof of the particle that gives matter mass. The physics community wept, then gave themselves a Nobel. Gravitational Waves (2015) – Einstein’s “what if” turned into “yep, we found them.” Detected ripples in space-time […]
5 years Transforming Customers into Believers
Five years ago, Andy Stalman published “TOTEM: Transforming Customers into Believers” with certainty and hope. Why It Matters The certainty that brands could no longer remain disconnected from people. And the hope that there was still time to build something more human, more true, more transcendent. This May, “TOTEM: Transforming Customers into Believers” turns five. […]
The future isn’t coming. It’s already here, and it didn’t even knock
Let’s talk about “brands of the future” — a.k.a. the inevitable marketing apocalypse wearing smart glasses. Why It Matters Here’s a few sparkly concepts to warm your little innovation-starved brain: 1. Sentient Brands Not in the “Skynet but for oat milk” way (yet), but brands that adapt in real time to your mood, voice, biometrics, […]
Powering Purpose
First, it was a black screen. Then, an awkward silence. And then, the question no one knew how to answer: “Now what do we do?” Why It Matters When everything we took for granted disappears, there’s no choice but to return to the basics. Yesterday, Spain and Portugal experienced that firsthand. A power outage left […]
