TOTEM Times
At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the trenches of the front line of the creation, construction or transformation of brands. Sharing is knowledge, sharing creates community, sharing makes growth.
We share branding insights as a tool for positive transformation.
We believe our job and commitment is to improve the world of brands today and for those who will come after. Building a sense of connection, pride and belonging is at the core of what we do. One of the goals of this Blog is precisely to share.
At TOTEM Branding, we believe every brand begins with its people
When Emmanuel College (University of Queensland) entrusted us with the evolution of its brand identity, we set out to do more than refresh visuals — we set out to capture the essence of a community that, since 1911, has inspired generations. From day one, our approach was rooted in listening. We brought together students, alumni, […]
TOTEM Branding celebrates the power of purpose-driven tourism
Tourism is much more than an industry: it is a bridge between cultures, a tool for development, and a source of national pride Today, we would like to enthusiastically and admirably congratulate Minister David Collado Morales for being recognized as “Minister of the Americas” by UN Tourism, in an emotionally charged and meaningful ceremony held […]
The emerging crisis we’re not talking about enough. A silent crisis among the world’s youth.
While overall mortality is declining, death rates among teenagers and young adults are stagnating or even rising in many countries. The reasons? A complex combination of mental health struggles, substance abuse, suicide, and social disconnection. It’s a paradox of our time: in an era defined by connectivity, many young people feel more isolated than ever. […]
Can you make it to the end of this post?
In today’s digital age, attention has become one of the most valuable and scarce resources. The overabundance of information, content, and stimuli that users receive daily creates fierce competition to capture and maintain people’s attention. This phenomenon, known by many as the “attention economy,” poses unique challenges for brands and businesses seeking to stand out […]
Cuando uno piensa que ya llegó al final, otro piensa que recién está empezando
Después de más de 150 episodios con distintos invitados, hablando de tendencias, de todo tipo de especialidades y de branding, MUCHO branding, hoy arranca una temporada que esperamos que sea muy especial. Sabemos que en internet está lleno de podcasts muy interesantes, y que competir por la atención y el tiempo de alguien no es […]
The true challenge of our era for every brand and every human being
Today, robotization is a reality that has transcended the realm of factories. Robots are no longer metal figures that assemble cars; they are algorithms that diagnose illnesses, logistics systems that manage deliveries, and codes that guide us in education. Their silent and efficient presence forces us to consider one of the most important reflections of […]
No es magia, es branding: la fórmula detrás de los negocios exitosos de celebridades
La construcción de marca personal ya no es solo un diferencial: se convirtió en una herramienta para crear y escalar negocios. Deportistas, diseñadores y cantantes aprovechan su influencia para lanzar empresas sólidas con identidad propia. Pero, sin propósito y estrategia, la fama no alcanza. Leer Noticia Completa
Taking the benchmark shopping center brand to the next level across five continents
The Spanish Congress of Shopping Centers and Parks begins today. Consolidating our leadership by creating the #branding hashtag for many of the most award-winning and innovative projects in the sector. Some of our milestones, among the more than 150 projects completed, are: 🔹 Viva Centros Comerciales (Grupo Éxito, Colombia): A brand that redefined the retail […]
Spreading the essence of TOTEM in the Andean Region
This week we celebrate a very special year: the first anniversary of Angelica Prieto, Angie, as Director of the Andean Region at TOTEM Branding. In just 12 months, Angie has not only brilliantly led strategic projects, but has also inspired teams, clients, and colleagues with her vision, passion, and humanity. An excellent professional and an […]
Presenting the TOTEM Branding Radar
This is bombshell news for the branding world. Just as Amazon predicts what you’ll buy before you order it, at TOTEM Branding we’ve created a methodology that anticipates when a brand needs a rebranding, even before its leaders realize it. We call it the TOTEM Branding Radar. How often is a rebranding recommended? In a […]
