TOTEM Times
At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the trenches of the front line of the creation, construction or transformation of brands. Sharing is knowledge, sharing creates community, sharing makes growth.
We share branding insights as a tool for positive transformation.
We believe our job and commitment is to improve the world of brands today and for those who will come after. Building a sense of connection, pride and belonging is at the core of what we do. One of the goals of this Blog is precisely to share.
Surfing the Waves of Branding
In the intense digital ocean of the Internet, people seek inspiration and information, and brands, those TOTEMs that guide motivations and desires, navigate, spreading their sails in search of unknown destinations, leaving luminous traces in the dark night of global branding. A resonant echo, both in the abysses and on the summits. Because the Internet […]
Living the Total Experience (TX)
Each positive experience creates an emotional bond that strengthens the brand identity in people’s minds and hearts. Experience and branding are intrinsically intertwined. Every interaction with an employee, user or customer is an opportunity to reinforce and bring the brand promise to life. It is through these coherent, genuine and meaningful experiences that we build […]
Love for Brands that transcends borders
In the vibrant world of branding, love is the secret ingredient that transforms brands into unforgettable experiences and lasting connections. Like the romance between two kindred souls, love in branding goes beyond the superficial and dives deep into the hearts of consumers, employees, suppliers, in short, all stakeholders. Imagine a brand that embraces you with […]
A BrandCamp to Learn, Share & Breathe Branding
In TOTEM Branding we are in luck and we have great news, because from June 24 to 28, 2024, organized by TOTEM Branding Academy, the BrandCamp “Reinventing the Future of Brands” with Mr. Branding Andy Stalman will take place at ESDEN Business School. The BrandCamp, using active teaching methods such as problem-based learning, learning by […]
Branding for the Island of Tomorrow
The island of Mallorca, a fantastic place to live and a charming destination for visitors, faces a new and exciting challenge. It is a great challenge to reposition a brand that does not have a problem of demand, but of management with the establishment of the idea of protection and regeneration of the territory. Recently, […]
We All Kiss in the Same Language
Kisses, those soft caresses of the lips that convey a myriad of emotions and feelings, are much more than simple physical gestures. They are a profound expression of love, connection and intimacy between two people. Through a kiss, a unique and special bond is established, capable of strengthening relationships and creating unforgettable moments. In a […]
10C of Success
Dear Totemites, brands and professionals: Considering these “10Cs” presented by TOTEM Branding, the chances of success in your Brand Communication strategy will experience a remarkable growth. These 10Cs become essential tools that contribute to the formation of the identity that characterizes a company or individual. At TOTEM Branding, we highly value those who communicate in […]
‘Branding’, el quinto poder que determina las decisiones de la sociedad
Las marcas representan el consumismo del ser humano y con las nuevas tecnologías que se han aproximado, las compañías han acudido a nuevos métodos para mantenerse vigentes en las mentes de sus clientes. Leer Noticia Completa
It’s time for your Business to activate the TOTEM-Sign
All brands in all sectors and industries compete for the same four things: the attention, time, loyalty and money of customers/users/consumers. It is on this increasingly complex and exciting playing field that TOTEM Branding emerges as a beacon of differentiation. More than a name, TOTEM is a philosophy, a meticulous approach that elevates brands to […]
Brands & Dads
How important is the presence and example of Parents in our lives, teachings and learning that we apply in all areas… and in Branding? Today Father’s Day is celebrated in Spain. In these times where Artificial Intelligence has revolutionized all fields, and how and when this innovative and disruptive technology will affect all disciplines is […]
