At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the trenches of the front line of the creation, construction or transformation of brands. Sharing is knowledge, sharing creates community, sharing makes growth.
We share branding insights as a tool for positive transformation.
We believe our job and commitment is to improve the world of brands today and for those who will come after. Building a sense of connection, pride and belonging is at the core of what we do. One of the goals of this Blog is precisely to share.
Within the fruit and vegetable sector in Spain, an impressive work is being done, worthy of highlighting and sharing. And we firmly believe that one of the main lines of action in the future, which has already arrived, will be the brand. If 1 in 2 consumers want to know more brands of fruits and […]
Who can help us face a better future? We are facing a serious problem: the unstoppable climate change that is ravaging the world and costing a fortune. Governments can’t, don’t know how or won’t handle it. The answer to the question at the beginning is, then, business. But realistically, this effort must be shared. Both […]
Happy World Tourism Day to all the people who work every day to make tourism one of the coolest activities in life. On this special day we want to share with each of you the UNWTO Academy’s most outstanding branding course. For brands and for people it is time to understand that the important thing […]
A new project arrives for a new world, in Terrasa, modernist city, vanguard of industrialization, an enclave full of history, characters and heritage, one of the most interesting cities in the province of Barcelona. Last September 22nd the great Gala 2022 of the companies Carrefour Property and Carmila was held, and we have the immense […]
FAN Mallorca Shopping opened its doors in September 2016. On a day like today 6 years ago. In the media it was said “Carrefour anticipates the commercial space of the Future”. The chronicles of the time collected: “We are entering the centers of the future and FAN Mallorca is a unique and exceptional example of […]
“To try me is to love me.” It sounds ambitious, and it is. Because it’s real. One of the gifts our work gives us is to collaborate with irresistible brands, like Pirulin. Pirulin, for many Pirulovers, brings back memories of irresistible temptations, of magical moments, of shared experiences. It is a beloved brand, with a […]
In times of crisis, the cost of investing in Marketing and Branding is analyzed, but not the cost of not doing so. “Are you thinking about cutting your advertising and/or branding budget?. Do it and tell us in a year’s time if cutting your budget was a good idea.” With this message the IPA (Institute […]
End of month 7, before going on vacation, we believe that in this challenging year, we are in an excellent moment to take stock, analyze, compare, evaluate, reorganize, plan and above all, be grateful. Being grateful is essential to fully appreciate and enjoy life. Being thankful for who we are, what we have achieved, what […]
Does time fly? They say that time passes faster when you are entertained and busy. “Time is not gold, gold is not worth anything. Time is life” said the wise José Luis Sampedro. At TOTEM Branding we want to celebrate living time by dedicating it to our passion: creating brands that unite people and generate […]