At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the trenches of the front line of the creation, construction or transformation of brands. Sharing is knowledge, sharing creates community, sharing makes growth.
We share branding insights as a tool for positive transformation.
We believe our job and commitment is to improve the world of brands today and for those who will come after. Building a sense of connection, pride and belonging is at the core of what we do. One of the goals of this Blog is precisely to share.
To make a person a valuable member of a community, we must first provide value. Why is building a community critical to a brand’s success? People crave community now more than ever. For businesses, this means that community is critical to success. A community is important to people’s culture and identity, as it can help […]
If you don’t register and protect your brand, you won’t be able to sleep peacefully. Be warned. Intellectual Property Rights (IPR), such as trademarks, designs and patents are a key driver of innovation and creativity. They allow businesses, authors, artists, designers, inventors and other creators to benefit when others use their creations and inventions. The […]
April 22. “Dear Earth, I’m Sara, I’m 11 years old, and today is your day. I am very lazy to write letters, except to my grandmother and to you. I am writing to ask for your forgiveness. I see that you are suffering and we are not doing enough to take care of you. Many […]
Today we would like to express our deepest gratitude for our clients’ trust in us and for joining us on this journey into the future of brands. Your collaboration and support have been fundamental to the success of our company and we are very grateful for it. As a company we are proud to work […]
“Man loses his health to gain money, then loses money to regain his health”, the Dalai Lama leaves us wondering… Do we give Health the importance it deserves? The health of the human being is the health of society and of the planet. World Health Day is celebrated on April 7th. However, we are taught […]
Leading brands do not predict the future, they create it. Leading brands don’t adapt to change, they generate it. That’s how we feel and think at @TOTEM Branding. And when we are fortunate enough to collaborate with leading brands, we add our experience to create the future and generate positive changes. Is it possible to […]
Do we really give dreams the importance they deserve? Do we get the rest our body and brain need? Today, Friday, March 17, we celebrate World Sleep Day, with the aim of raising awareness of the importance of getting a good night’s sleep. And besides sleeping well, dreaming well, because dreams are a great motivation […]
The cause of women is also the cause of men: both rise or fall together. We work every day to achieve equality because gender equality is not a battle of the sexes; it is a battle for equality; a battle that men and women must fight side by side. At TOTEM Branding we know how […]
When we received the call from Panamá Pacífico we were thrilled. It is a unique project, the largest mixed development in Latin America, connecting people, businesses and nature in a sustainable environment. With a committed, inspiring, talented team that knows the incredible opportunity and the enormous challenge it manages. The vision of the project, with […]
Does Branding Matter? Few things are more proven in the world of business than the power of branding in a crisis or a recessive period. Branding is the key for succesful results. Lots of studies and professionals recognize the benefits of investing in branding. And the last 100 years of history have proven that investing […]