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TOTEM Times


At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the trenches of the front line of the creation, construction or transformation of brands. Sharing is knowledge, sharing creates community, sharing makes growth.

We share branding insights as a tool for positive transformation.
We believe our job and commitment is to improve the world of brands today and for those who will come after. Building a sense of connection, pride and belonging is at the core of what we do. One of the goals of this Blog is precisely to share.


Love for Brands that transcends borders

In the vibrant world of branding, love is the secret ingredient that transforms brands into unforgettable experiences and lasting connections. Like the romance between two kindred souls, love in branding goes beyond the superficial and dives deep into the hearts of consumers, employees, suppliers, in short, all stakeholders. Imagine a brand that embraces you with […]


A BrandCamp to Learn, Share & Breathe Branding

In TOTEM Branding we are in luck and we have great news, because from June 24 to 28, 2024, organized by TOTEM Branding Academy, the BrandCamp “Reinventing the Future of Brands” with Mr. Branding Andy Stalman will take place at ESDEN Business School. The BrandCamp, using active teaching methods such as problem-based learning, learning by […]


Branding for the Island of Tomorrow

The island of Mallorca, a fantastic place to live and a charming destination for visitors, faces a new and exciting challenge. It is a great challenge to reposition a brand that does not have a problem of demand, but of management with the establishment of the idea of protection and regeneration of the territory. Recently, […]


We All Kiss in the Same Language

Kisses, those soft caresses of the lips that convey a myriad of emotions and feelings, are much more than simple physical gestures. They are a profound expression of love, connection and intimacy between two people. Through a kiss, a unique and special bond is established, capable of strengthening relationships and creating unforgettable moments. In a […]


10C of Success

Dear Totemites, brands and professionals: Considering these “10Cs” presented by TOTEM Branding, the chances of success in your Brand Communication strategy will experience a remarkable growth. These 10Cs become essential tools that contribute to the formation of the identity that characterizes a company or individual. At TOTEM Branding, we highly value those who communicate in […]


‘Branding’, el quinto poder que determina las decisiones de la sociedad

Las marcas representan el consumismo del ser humano y con las nuevas tecnologías que se han aproximado, las compañías han acudido a nuevos métodos para mantenerse vigentes en las mentes de sus clientes. Leer Noticia Completa


It’s time for your Business to activate the TOTEM-Sign

All brands in all sectors and industries compete for the same four things: the attention, time, loyalty and money of customers/users/consumers. It is on this increasingly complex and exciting playing field that TOTEM Branding emerges as a beacon of differentiation. More than a name, TOTEM is a philosophy, a meticulous approach that elevates brands to […]


Brands & Dads

How important is the presence and example of Parents in our lives, teachings and learning that we apply in all areas… and in Branding? Today Father’s Day is celebrated in Spain. In these times where Artificial Intelligence has revolutionized all fields, and how and when this innovative and disruptive technology will affect all disciplines is […]


Branding’s Most Important Technology

The new AI is coming… Extended or Augmented Intelligence: the sum of natural and artificial intelligence. Combined they are powerful. Can we say that the brain, the most important organ of the human being has found in Artificial Intelligence a rival capable of making it irrelevant? Or are we facing a historic opportunity to expand […]


Meet Our Team

There is no force more powerful than the union of purpose, talent, values, passion and determination. And “there is nothing more powerful than a woman who decides to stand up and fight for what she believes in,” as Malala Yousafzai reminds us. At TOTEM Branding, we celebrate International Women’s Day every day by paying tribute […]