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TOTEM Times


At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the trenches of the front line of the creation, construction or transformation of brands. Sharing is knowledge, sharing creates community, sharing makes growth.

We share branding insights as a tool for positive transformation.
We believe our job and commitment is to improve the world of brands today and for those who will come after. Building a sense of connection, pride and belonging is at the core of what we do. One of the goals of this Blog is precisely to share.


Nature & Environment

At TOTEM Branding we work so that brands are increasingly aware of the consequences their decisions have on the planet and what they will mean for future generations. There is a Sioux proverb that would be great if it were present in your consciousness every day: “We do not inherit this land from our ancestors, […]


The New World is shaped by Courage, Creativity & Innovation

“The competitive advantage of a society will come not from how well it teaches multiplication and periodic tables in its schools, but from how well it knows how to stimulate imagination and knowledge.” Albert Einstein. In an ideal world, each person would be able to do what he or she really wanted to do, which […]


We do not predict the Future, we Create it

Over the last decade, TOTEM Branding has conceived groundbreaking concepts, helped define strategies and articulate business plans, created names, experiences and products, and designed brands in multiple industries and across the spectrum. From retail to tourism, consumer goods to services, transportation to finance, real estate to technology, and entertainment to destinations. When it comes to […]


Sustainability Today

The 4 Ps TOTEM Branding believes in: People, Purpose, Profit, Planet. Sustainability is much more than corporate reputation, is essential to guarantee the viability of businesses in the medium and long term. Companies have understood they play a fundamental role in driving change and that this does not exclude value creation and profitability. However, few […]


Celebrating the Power of Nature

“The Earth is not an inheritance from our parents, but a loan from our children”. World Agriculture Day is celebrated on September 9 as a tribute to those people who work and dedicate their lives to cultivating the land in order to produce food of the highest quality for the consumption of a society and […]


Art is when brands meet love

The definition of the word “art” is much more complete than we tend to think at first. This term encompasses all creations made by human beings to express a vision about the real or imaginary world. Art is a language that has no words, which makes it so powerful that we cannot fail to dedicate […]


Branding 5.0

We greet all the brands that have understood that if they are not off and on they will be out. The Internet has invited us as brands to rethink the way we communicate, interact, create value and expand opportunities. In this age of the internet, the brands that understood their role on and off are […]


Depression, the silent pandemic

“If I help a single person to have hope, I will not have lived in vain.” Martin Luther King. Depression is a silent pandemic. It is a common disease throughout the world, since an estimated 280 million people have depression. This is equivalent to almost six times the entire population of Spain. Depression is different […]


A brand is the measure of all things

“The secret of happiness is not always doing what you want, but always wanting what you do,”” wrote Leon Tolstoy. And in the TOTEM Branding team we are happy creating, building or transforming brands that bring people together. Philosophy studies the essence, first causes and ultimate ends of things. It tries to answer a variety […]


Raising awareness about health & wellbeing

The health of the human being is the health of society and the planet. This week marks World Health Day. Health, physical, mental and emotional, must be a top priority for all of us. Without health there is nothing. So there is no possible justification for not taking care of the health of each person […]