At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the trenches of the front line of the creation, construction or transformation of brands. Sharing is knowledge, sharing creates community, sharing makes growth.

We share branding insights as a tool for positive transformation.
We believe our job and commitment is to improve the world of brands today and for those who will come after. Building a sense of connection, pride and belonging is at the core of what we do. One of the goals of this Blog is precisely to share.

10 Years of Pride in the Pork Industry

10 years of work, 10 years of values, 10 years of effort and sacrifice, 10 years of pride in the pork sector. In TOTEM Branding we are proud to have been invited to participate in the celebration of the tenth anniversary of the Interprofessional of the Spanish White-Capped Swine (Interporc). In this important event, the […]

TOTEM Loves Panama

TOTEM Branding loves Panama and we work for Panama to love TOTEM Branding. We create, transform and build brands around the world. And we have the honor of being the first International Branding Agency with operations in 5 continents, transforming companies, cultures, processes and teams through the creation and evolution of brands that initiate operations […]

Evolving the Customer Journey, improving the Brand Experience

The physical space, which was often considered dispensable with the advent of the Internet and online sales, has been strengthened by the pandemic. More than ever we have seen the vital need that every human being has to interact with others in the physical world. While digitalization has opened up a new landscape, it is […]


We use many mobile apps every day. Apps are changing our everyday lives. Today’s generation is switching from app to app, depending on what they need to do, while big platforms are working on “super apps.” The average user has 80 apps downloaded on their phone. The average smartphone owner uses 9-10 apps per day […]

Lagoh, Best European Development

Lagoh, the largest leisure and shopping center in Seville is also the most awarded. Once again we are very proud and happy to share that one of TOTEM Branding’s outstanding projects, Lagoh, in Seville, has received another important award: at the European Design & Development Awards, the prize for the best new European development of […]

The Power of Omnichannel

Did you know that companies with omnichannel customer engagement strategies retain on average 89% of their customers? This is compared to a 33% customer retention rate for companies with weak omnichannel strategies. The number of companies investing in the omnichannel experience has jumped from 20% to more than 80% since 2012. And Branding is an […]

How the Internet changed Consumer behaviors

Has the internet changed us as consumers? Indeed it had. The internet has had a profound impact on almost every aspect of our lives, changing the way we shop, communicate, learn, work, and even share. And the way we interact with brands. The relationship between the internet and branding is increasingly important in today’s digital […]

¡Welcome to TOTEM Branding, Kemmy!

At TOTEM Branding we are happy to welcome Kemmy. We are excited that the team is getting bigger and better with your arrival. Kemmy is an expert in purposeful branding and joins us as regional partner for Central America, Mexico and the Caribbean and leads TOTEM’s growth strategy from Panama. She has proven experience in […]

Business Superheros

“If you think you are too small to make a difference, you haven’t spent the night with a mosquito.” African proverb. SMEs represent about 90% of all businesses globally and by some estimates, make up roughly 70% of employment and global GDP. Small and medium businessmen are not businessmen, they are heroes. Carrying out their […]

Gen Z Most Popular Brands

The future of brands is written with Z. Generation Z also known as Gen Z, iGen or postmillennial, will soon become the largest cohort of consumers—and brands who want a piece of this opportunity will need to understand their tendencies and expectations. Gen Zers are different from older generations, because they are the first consumers […]