TOTEM Times
At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the trenches of the front line of the creation, construction or transformation of brands. Sharing is knowledge, sharing creates community, sharing makes growth.
We share branding insights as a tool for positive transformation.
We believe our job and commitment is to improve the world of brands today and for those who will come after. Building a sense of connection, pride and belonging is at the core of what we do. One of the goals of this Blog is precisely to share.
The new branding of a sustainable destination in the Dominican Republic: Samaná
Tourism is not only an economic engine, it is a powerful tool for positioning and transformation when built with vision and strategy. But for a destination to transcend, it needs a solid brand that gives it identity, coherence and purpose. In Samaná, we have developed a new destination brand that reflects its natural wealth, its […]
Who has the courage to create this new reality?
Power is not merely about structure. It is not about rigid hierarchies, corporate red tape, or the slow, predictable churn of conventional leadership. True power is the mastery of organized chaos—the ability to disrupt, to redefine, and in doing so, to shape a future others cannot yet see. History does not remember the brands that […]
Brandathon is back!
🚀 Great news. The first Brandathon of 2025 is coming with Andy Stalman and the TOTEM team! 🎯🔥 It’s not a conference. It’s not a course. It’s a living space where branding comes to life in real time. A meeting without a script, without limits and without a predefined ending. 📅 Date: February 19 We […]
The night of the Influencer Awards Spain was an explosion of emotions!
And no, we’re not just talking about the red carpet and the flashes. We’re talking about the incredible surprise we got! We won the Influencer award in the “Corporate” category! Yes, you read that right! Corporate! And it wasn’t easy. The competition was fierce! We were nominated alongside titans like: Jorge Neri Bonilla Mario Alonso […]
Love makes the difference
Tomorrow, February 14, is Valentine’s Day. We still need a day to remind us of the importance of love. Maybe in a world increasingly dominated by algorithms and screens, where artificial intelligence seems to dictate the pace of life, it’s easy to lose sight of what truly moves us as human beings: love. The time […]
Santiago: A success story in city branding
At TOTEM Branding we had the privilege of collaborating in the construction of the identity of Santiago (previously Santiago de los Caballeros) positioning it as “The Heart City” of the Dominican Republic. A project that not only redefines its image, but strengthens its role as the cultural, economic and social epicenter of the country. 💡 […]
Branding that flies high: what we learned with SUA
✈️ Building an airline identity from scratch is a challenge that goes beyond a logo or a color palette. It requires strategy, vision, and a genuine connection to the essence of the brand. At TOTEM Branding, we worked with SUA to create an identity that not only represents Uruguay, but redefines the travel experience. 💡 Key […]
The real innovation in the meat industry
🥩✨ Innovation in the meat industry is no longer just technological, but emotional. Spain is a leader in the meat industry thanks to its ability to combine tradition with innovation. From the pasture to the table, meat has been a fundamental pillar of our gastronomy and culture, a symbol of sharing, celebrating and enjoying. But […]
The real power of hugs
🤗 The power of hugs builds more human connections and more memorable brands 🤗 A good hug can change someone’s day, but what if it could also transform the way we connect as individuals, teams, and brands? The science is clear: giving hashtag#8hugsaday, for at least 6 seconds each, can improve our emotional well-being, reduce […]
Pushing the boundaries of technology
ChatGPT. Claude. DeepSeek. The AI landscape is evolving at an unprecedented pace, with each new model promising more intelligence, more context, more human-like interactions. 🚀 The AI race has just begun, and this three AI giants, each pushing the boundaries of what artificial intelligence can do. 🔹 ChatGPT (OpenAI) is known for its versatility, creativity, and strong contextual […]
