TOTEM Times
At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the trenches of the front line of the creation, construction or transformation of brands. Sharing is knowledge, sharing creates community, sharing makes growth.
We share branding insights as a tool for positive transformation.
We believe our job and commitment is to improve the world of brands today and for those who will come after. Building a sense of connection, pride and belonging is at the core of what we do. One of the goals of this Blog is precisely to share.
Love makes the difference
Tomorrow, February 14, is Valentine’s Day. We still need a day to remind us of the importance of love. Maybe in a world increasingly dominated by algorithms and screens, where artificial intelligence seems to dictate the pace of life, it’s easy to lose sight of what truly moves us as human beings: love. The time […]
Santiago: A success story in city branding
At TOTEM Branding we had the privilege of collaborating in the construction of the identity of Santiago (previously Santiago de los Caballeros) positioning it as “The Heart City” of the Dominican Republic. A project that not only redefines its image, but strengthens its role as the cultural, economic and social epicenter of the country. 💡 […]
Branding that flies high: what we learned with SUA
✈️ Building an airline identity from scratch is a challenge that goes beyond a logo or a color palette. It requires strategy, vision, and a genuine connection to the essence of the brand. At TOTEM Branding, we worked with SUA to create an identity that not only represents Uruguay, but redefines the travel experience. 💡 Key […]
The real innovation in the meat industry
🥩✨ Innovation in the meat industry is no longer just technological, but emotional. Spain is a leader in the meat industry thanks to its ability to combine tradition with innovation. From the pasture to the table, meat has been a fundamental pillar of our gastronomy and culture, a symbol of sharing, celebrating and enjoying. But […]
The real power of hugs
🤗 The power of hugs builds more human connections and more memorable brands 🤗 A good hug can change someone’s day, but what if it could also transform the way we connect as individuals, teams, and brands? The science is clear: giving hashtag#8hugsaday, for at least 6 seconds each, can improve our emotional well-being, reduce […]
Pushing the boundaries of technology
ChatGPT. Claude. DeepSeek. The AI landscape is evolving at an unprecedented pace, with each new model promising more intelligence, more context, more human-like interactions. 🚀 The AI race has just begun, and this three AI giants, each pushing the boundaries of what artificial intelligence can do. 🔹 ChatGPT (OpenAI) is known for its versatility, creativity, and strong contextual […]
Leadership Today
Leadership changes are a defining moment for any organization, but in 2024, the rate of CEO turnover has been particularly striking across industries. But beyond the numbers, the impact on branding and organizational stability reveals deeper insights into modern leadership. CEO transitions are not just organizational milestones—they are branding moments. A company’s identity is often […]
Branding is not an expense, but an investment
At TOTEM Branding, we have been demonstrating for years that a well-managed brand is not an expense, but an investment with exponential returns. Our experience with leading brands in various sectors has confirmed time and again that branding is not a luxury, but a strategic necessity. When we work on the evolution of benchmark brands […]
TOTEM Live is back
You asked for it and we listened: 🌟 TOTEM Live is back 🌟 More than a return, it’s an evolution. A new season, new conversations and the same unwavering purpose: to challenge the status quo and transform the way we understand brands, work, business and life. After four seasons in which together we explored the […]
Branding SUA – The Spirit of Uruguay
“We want to give passengers back the dignity of flying,” they told us at our first meeting. And we fell in love with the project. Today we are happy, proud and grateful. Developing the Branding for a new airline is a project that pushed us to fly higher. Inspired by the dream of “giving passengers […]
