At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the trenches of the front line of the creation, construction or transformation of brands. Sharing is knowledge, sharing creates community, sharing makes growth.

We share branding insights as a tool for positive transformation.
We believe our job and commitment is to improve the world of brands today and for those who will come after. Building a sense of connection, pride and belonging is at the core of what we do. One of the goals of this Blog is precisely to share.

Lagoh, best largest Shopping Center of Spain

We are very happy to share that one of TOTEM’s most important projects, Lagoh, has received last night the 2022 award for “Best Large Shopping Center in Spain”, given by the Spanish Association of Shopping Centers and Commercial Parks. A great brand for a great city. An extraordinary project needed extraordinary branding. The challenge for […]

From Shopping Centers to Social Hubs

You remember a third of what you hear, half of what you read and 100% of what you feel. Three years had passed since the last Congress, and the excitement of the reunion was palpable in the atmosphere. An overflowing energy of illusion in the XVIII edition of the Spanish Congress of Shopping Centers and […]

Taking the magical moments of Pirulin to the world.

Pirulin is a name that, for many pirulovers, brings memories of irresistible temptations, a brand with a long history of sharing magical moments. A unique product with an inimitable taste that is chosen by millions to be their favorite accomplice. Made to enjoy and share, Pirulin helps create special memories. Because to try it is […]

Web 3.0 & the importance of users needs

Web 3.0 or Web3 is the name of the next generation of the World Wide Web. Involving semantic web technology and artificial intelligence, the Web 3.0 will be the next step of growth for online businesses, building on the interactive and socially connected websites of Web 2.0 and the informational sites from Web 1.0. Web […]

We live on Earth as if we have another where to go

Redesign. Reduce. Reuse. Repair. Renew. Recover. Recycle. Today is a day to reflect. To reflect and be thankful for the world we live in. We all know it is far from perfect, and it is in our hands to leave it better than we found it. Because, is there a better purpose for living than […]

Global Icons that Transform a Vision into Reality

On a week like this in the year 1928 and 1955, two global icons were born: Mickey Mouse and McDonald’s. Two of the world’s most valuable brands, and their fans, have a reason to celebrate this week. More than 90 years ago, the world was introduced to one of the iconic characters of our era: […]

Consumer New Trends

There has never been a more important time for brands to understand current trends in consumer behavior. As Sergio Stalman says, we have gone from a market driven by supply to a market dominated by demand: the customer has the power. This collective empowerment is getting consumers around the world to make their voices heard […]

Freedom of Speech. A Right & a Responsability

Press Freedom or freedom of expression has always been recognized as the clear concept that each individual can freely express his or her opinion, thus avoiding censorship and allowing critical thinking. Today, it is essential to apply another approach in order to understand the true value of what is at stake. Freedom of expression should […]

The most relevant trends about consumers and the “new normal”

The pandemic has changed us as consumers in many ways; socially, hygienically, financially and emotionally. All these changes have to be contemplated by a brand that really wants to accompany its customers in their lives and not just be a provider of products and services. Today brands are humanized and acquire a scale of values […]

Consumers: To the Future & Beyond

At TOTEM Branding we share the top insights. This is the trend guide for the new normal. Result of a work lead by @TOTEM Branding with decision makers around the world to understand where we are and where we are heading in regards to brands and consumers. TOTEM Branding developed a mapping in collaboration with […]