TOTEM Times
At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the trenches of the front line of the creation, construction or transformation of brands. Sharing is knowledge, sharing creates community, sharing makes growth.
We share branding insights as a tool for positive transformation.
We believe our job and commitment is to improve the world of brands today and for those who will come after. Building a sense of connection, pride and belonging is at the core of what we do. One of the goals of this Blog is precisely to share.
Why Cutting Junior Roles Is Cutting Your Future?
The economic data is clear: Generative AI is substituting labor at the bottom of the hierarchy, making entry-level and junior positions the most vulnerable segment in white-collar sectors. Why It Matters The pursuit of immediate efficiency is leading to a “missing rung” on the corporate career ladder. This is more than a labor issue—it’s a […]
TOTEM Branding at SuperNext-UY
We are proud to announce that the TOTEM Branding team will be participating in SuperNext-uy! The largest annual seminar for the supermarket and mass consumption industry, organized by the Uruguayan Supermarkets Association. SuperNext-UY is much more than an event SuperNext-UY is much more than an event. It’s a strategic pause for leaders in retail, brands, […]
Brands that dare to be the protagonists of their own stories
If everyone is talking about the Louvre, the robbery, and your product, failing to seize that opportunity is the worst strategic and tactical decision a leader can make. Why It Matters The recent incident at the Louvre, where an elevator belonging to the German firm Böcker (unintentionally) facilitated the theft of the jewels, has become […]
At TOTEM Branding, we believe every brand begins with its people
When Emmanuel College (University of Queensland) entrusted us with the evolution of its brand identity, we set out to do more than refresh visuals — we set out to capture the essence of a community that, since 1911, has inspired generations. From day one, our approach was rooted in listening From day one, our approach […]
TOTEM Branding celebrates the power of purpose-driven tourism
Tourism is much more than an industry: it is a bridge between cultures, a tool for development, and a source of national pride Why It Matters Today, we would like to enthusiastically and admirably congratulate Minister David Collado Morales for being recognized as “Minister of the Americas” by UN Tourism, in an emotionally charged and […]
The emerging crisis we’re not talking about enough. A silent crisis among the world’s youth.
While overall mortality is declining, death rates among teenagers and young adults are stagnating or even rising in many countries. The reasons? Why It Matters A complex combination of mental health struggles, substance abuse, suicide, and social disconnection. It’s a paradox of our time: in an era defined by connectivity, many young people feel more […]
Can you make it to the end of this post?
In today’s digital age, attention has become one of the most valuable and scarce resources. Why It Matters The overabundance of information, content, and stimuli that users receive daily creates fierce competition to capture and maintain people’s attention. This phenomenon, known by many as the “attention economy,” poses unique challenges for brands and businesses seeking […]
Cuando uno piensa que ya llegó al final, otro piensa que recién está empezando
Después de más de 150 episodios con distintos invitados, hablando de tendencias, de todo tipo de especialidades y de branding, MUCHO branding, hoy arranca una temporada que esperamos que sea muy especial. Lo que significa Sabemos que en internet está lleno de podcasts muy interesantes, y que competir por la atención y el tiempo de […]
The true challenge of our era for every brand and every human being
Today, robotization is a reality that has transcended the realm of factories. Robots are no longer metal figures that assemble cars; they are algorithms that diagnose illnesses, logistics systems that manage deliveries, and codes that guide us in education. Why It Matters Their silent and efficient presence forces us to consider one of the most […]
No es magia, es branding: la fórmula detrás de los negocios exitosos de celebridades
La construcción de marca personal ya no es solo un diferencial: se convirtió en una herramienta para crear y escalar negocios. Deportistas, diseñadores y cantantes aprovechan su influencia para lanzar empresas sólidas con identidad propia. Pero, sin propósito y estrategia, la fama no alcanza. Leer Noticia Completa
