TOTEM Times
At TOTEM Branding we believe in the fundamental importance of knowledge and sharing it. Knowledge acquired in the real world, in the market, in the trenches of the front line of the creation, construction or transformation of brands. Sharing is knowledge, sharing creates community, sharing makes growth.
We share branding insights as a tool for positive transformation.
We believe our job and commitment is to improve the world of brands today and for those who will come after. Building a sense of connection, pride and belonging is at the core of what we do. One of the goals of this Blog is precisely to share.
The true challenge of our era for every brand and every human being
Today, robotization is a reality that has transcended the realm of factories. Robots are no longer metal figures that assemble cars; they are algorithms that diagnose illnesses, logistics systems that manage deliveries, and codes that guide us in education. Why It Matters Their silent and efficient presence forces us to consider one of the most […]
No es magia, es branding: la fórmula detrás de los negocios exitosos de celebridades
La construcción de marca personal ya no es solo un diferencial: se convirtió en una herramienta para crear y escalar negocios. Deportistas, diseñadores y cantantes aprovechan su influencia para lanzar empresas sólidas con identidad propia. Pero, sin propósito y estrategia, la fama no alcanza. Leer Noticia Completa
Taking the benchmark shopping center brand to the next level across five continents
The Spanish Congress of Shopping Centers and Parks begins today. Why It Matters Consolidating our leadership by creating the #branding hashtag for many of the most award-winning and innovative projects in the sector. Some of our milestones, among the more than 150 projects completed, are: 🔹 Viva Centros Comerciales (Grupo Éxito, Colombia): A brand that […]
Spreading the essence of TOTEM in the Andean Region
This week we celebrate a very special year: the first anniversary of Angelica Prieto, Angie, as Director of the Andean Region at TOTEM Branding. Why It Matters In just 12 months, Angie has not only brilliantly led strategic projects, but has also inspired teams, clients, and colleagues with her vision, passion, and humanity. An excellent […]
Presenting the TOTEM Branding Radar
This is bombshell news for the branding world. Why It Matters Just as Amazon predicts what you’ll buy before you order it, at TOTEM Branding we’ve created a methodology that anticipates when a brand needs a rebranding, even before its leaders realize it. We call it the TOTEM Branding Radar. How often is a rebranding […]
Branding is the DNA of business: invisible, but decisive.
Companies often obsess over monthly and quarterly results, the campaign, the latest algorithm. But when the immediate expires, the long term takes its place. And that’s often where solid pillars like consistency, courage, and strategy are decisive. Branding isn’t just window dressing Branding isn’t just window dressing. It’s a strategic investment that defines how your […]
An undisputed icon of contemporary style and elegance
The recent passing of Giorgio Armani, invites us to reflect on the power of the first and last name as a brand. Armani leaves behind a legacy that has transcended decades, territories, and global audiences. Why It Matters He envisioned his brand as a reflection of quality, timelessness, and practicality, designed for real people rather […]
Everything passes, the experience transcends
Therefore, the experience changes everything. We are living in an extraordinary time for all those who create value through CX. Why It Matters We live in a market where products are copied, prices are matched or improved, and technology is becoming increasingly accessible. The real difference lies in the experience. And the data backs this […]
TOTEM Branding and Marca Chile
We’re back again to highlight the extraordinary experience shared by the TOTEM team and the Marca Chile team. Lo que significa Following the talk by Andy Stalman, a world leader in branding and co-founder of TOTEM Branding, at the 7th Imagen de Chile Meeting, it was time for a deep and introspective workshop. During the […]
TOTEM Branding at the 7th Imagen de Chile Meeting
The TOTEM Branding team has just returned from Chile with a swollen heart. Confirming that emotion is not an accessory in building a country brand. It’s its heart. Lo que significa At the 7th Imagen de Chile Meeting, held in Santiago before more than 400 attendees, Andy Stalman represented TOTEM Branding, sharing a vision that […]
